BPTP Appoints Shalini Jha to Lead Marketing Initiatives in Competitive Real Estate Market

BPTP Limited has announced the appointment of Shalini Jha as Senior Vice President, Marketing. In her new role, Jha will be responsible for overseeing the company’s marketing function, including brand strategy, communications, and customer engagement across its residential and commercial portfolio.

The appointment comes at a crucial time as BPTP looks to strengthen its brand positioning and consumer connect in a highly competitive real estate market, particularly in the National Capital Region (NCR). Jha’s mandate will include driving integrated marketing strategies, enhancing digital outreach, and building cohesive brand narratives that align with the company’s growth trajectory.

Jha brings over 22 years of cross-sector experience spanning real estate, retail, hospitality, banking and finance, and public relations. Her career has been marked by a focus on developing brand-led strategies in consumer-driven environments, with an emphasis on delivering measurable outcomes through multi-channel campaigns. She has managed large-scale marketing budgets and led initiatives across brand building, digital marketing, partnerships, and experiential activations.

Her experience also includes active engagement with industry bodies such as the Confederation of Real Estate Developers' Associations of India (CREDAI), Associated Chambers of Commerce and Industry of India (ASSOCHAM), Confederation of Indian Industry (CII), National Association of Software and Services Companies (NASSCOM), and Federation of Indian Chambers of Commerce and Industry (FICCI). This involvement reflects her commitment to broader industry dialogue and policy engagement.

Prior to joining BPTP, Jha served as Senior Vice President, Marketing at Krisumi Corporation, where she led marketing efforts for the company’s portfolio. In that role, she was responsible for defining marketing strategy, executing campaigns, and shaping portfolio positioning in a competitive premium real estate segment. Her work included aligning brand communication with evolving consumer expectations and strengthening visibility through integrated campaigns.

Vishal Singh, Chief Human Resource Officer at BPTP, expressed his enthusiasm about Jha’s appointment, stating, “We welcome Shalini Jha to BPTP. Her deep understanding of consumer-facing sectors, combined with her experience in real estate marketing, makes her exceptionally well-placed to drive our brand and marketing agenda. As we continue to grow and deepen our footprint in NCR, Shalini’s leadership will be instrumental in strengthening our positioning and engagement with customers.”

On her appointment, Jha shared her excitement, saying, “I am pleased to join BPTP at such a dynamic phase of its growth. In my role, I will be responsible for overseeing the company’s marketing function, including brand strategy, digital marketing, and customer engagement initiatives across its portfolio. I look forward to contributing to the company’s ongoing marketing initiatives.”

With this appointment, BPTP aims to consolidate its marketing capabilities and build a more integrated approach to brand and customer engagement. Jha’s extensive experience across various sectors and channels is expected to support the company’s efforts in driving consistent communication, improving customer experience, and reinforcing its market presence through targeted and strategic marketing initiatives.