BPTP Welcomes Shalini Jha as SVP Marketing to Elevate Brand Strategy
BPTP Limited, a prominent real estate development company, has announced the appointment of Shalini Jha as Senior Vice President, Marketing. In her new role, she will lead the company’s marketing function, including brand strategy, communications, and customer engagement initiatives across its residential and commercial portfolio.
Shalini Jha brings over 22 years of extensive experience across real estate, retail, hospitality, banking & finance, and public relations. Her career is marked by a strong ability to build brands and develop integrated marketing strategies in highly competitive, consumer-driven environments. She has managed large marketing budgets and executed campaigns across brand building, digital marketing, partnerships, and experiential marketing. Additionally, she has actively engaged with industry bodies such as CREDAI, ASSOCHAM, CII, NASSCOM, and FICCI.
Prior to joining BPTP, Shalini served as Senior Vice President - Marketing at Krisumi Corporation, where she led marketing efforts for the company’s portfolio. During her tenure, she was responsible for marketing strategy, campaign execution, and portfolio positioning, significantly contributing to the company's growth and brand recognition.
Commenting on the appointment, Vishal Singh, Chief Human Resource Officer at BPTP, said, ‘We are delighted to welcome Shalini Jha to our team. Her deep understanding of consumer-facing sectors, combined with her extensive experience in real estate marketing, positions her uniquely to drive our brand and marketing agenda. As BPTP continues to expand and solidify its presence in the NCR region, Shalini’s leadership will be crucial in strengthening our brand positioning and customer engagement.’”
On her appointment, Shalini Jha expressed her enthusiasm, stating, ‘I am thrilled to join BPTP at this pivotal phase of its growth. My role will involve overseeing the company’s marketing function, including brand strategy, digital marketing, and customer engagement initiatives across our portfolio. I am eager to contribute to the company’s ongoing marketing initiatives and help BPTP achieve its strategic goals.’”
BPTP Limited is a leading real estate developer known for its commitment to quality and innovation in the residential and commercial sectors. With a strong presence in the NCR region, the company is dedicated to delivering projects that meet the highest standards of design, sustainability, and customer satisfaction. Shalini Jha’s appointment is a significant step in BPTP’s strategy to enhance its market presence and build lasting customer relationships.
