Casagrand Enlists Genelia and Riteish Deshmukh as Brand Ambassadors for West India
Casagrand, a leading real estate developer, has on-boarded Bollywood actors Genelia and Riteish Deshmukh as brand ambassadors for West India. The partnership aims to strengthen the brand’s connection with homebuyers in the region and reinforce its commitment to modern, comfortable living spaces.
Real EstateBrand AmbassadorsCasagrandGenelia DeshmukhRiteish DeshmukhReal Estate NewsJul 04, 2025
As part of the partnership, Casagrand has launched a 360-degree marketing campaign to reach audiences across multiple platforms. The collaboration aims to align the brand with well-known personalities who reflect its focus on premium and aspirational living, reinforcing its position in the real estate market.
The campaign features a TVC set at Casagrand Caladium in Upper Kharadi. The film shows Genelia and Riteish exploring their new home, highlighting the project’s natural light, modern design, and spacious interiors. It also showcases amenities such as a 13,500 sq ft clubhouse, rooftop infinity pool, oxygen-infused gym, themed gardens, and sky cinema, positioning Casagrand Caladium as a premium residential offering.
Commenting on the occasion, Diptakirti Chaudhuri, Chief Marketing Officer of Casagrand, said, “At Casagrand, every brand ambassador we associate with is an extension of our promise to deliver thoughtfully crafted homes that elevate lifestyles. For our Pune market debut, we have designed homes that offer 'much more' - much more space, much more connectivity, and much more amenities - to the modern homebuyer. Genelia and Riteish Deshmukh perfectly embody this narrative as they bring a wonderful balance of aspiration and relatability for our target audience. Also, their chemistry is in full bloom in our new TVC, which beautifully captures the happy vibes of our homes that we want to showcase.”
Casagrand is committed to providing high-quality, modern living spaces that cater to the needs of today’s homebuyers. The brand’s focus on premium amenities and thoughtful design is evident in projects like Casagrand Caladium, which is set to become a landmark in the Upper Kharadi area. By partnering with Genelia and Riteish Deshmukh, Casagrand aims to further enhance its brand image and attract more homebuyers in the West Indian market.
Frequently Asked Questions
Who are the new brand ambassadors for Casagrand in West India?
Bollywood actors Genelia and Riteish Deshmukh have been signed as brand ambassadors for Casagrand in West India.
What is the purpose of Casagrand's partnership with Genelia and Riteish Deshmukh?
The partnership aims to strengthen Casagrand's connection with homebuyers in the region and reinforce its commitment to modern, comfortable living spaces.
What is the name of the project featured in the TVC with Genelia and Riteish Deshmukh?
The project featured in the TVC is Casagrand Caladium, located in Upper Kharadi.
What amenities are highlighted in the Casagrand Caladium TVC?
The TVC highlights amenities such as a 13,500 sq ft clubhouse, rooftop infinity pool, oxygen-infused gym, themed gardens, and sky cinema.
Who is the Chief Marketing Officer of Casagrand?
Diptakirti Chaudhuri is the Chief Marketing Officer of Casagrand.
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