Casagrand Launches 'We Are Sorry Bengaluru' Campaign to Promote Estancia in Kogilu
Casagrand's quirky 'We Are Sorry Bengaluru' campaign has successfully turned the launch of Estancia in Kogilu into a citywide conversation, highlighting the project's standout features through playful apologies.
Real EstateCasagrandEstanciaKogiluBengaluruReal EstateSep 29, 2025
Lines like “Dear Bengaluru, sorry we took up so much space in Kogilu”, “We are sorry, our regular pool ended up as an 11,500 sq.ft water park at Kogilu”, “We are sorry, you’d feel lost in our 5.5 acres of pure open space and greenery at Kogilu”, and “We are sorry, our bedrooms are so big you’ll mistake them as living rooms at Kogilu” turned the project’s standout features into playful apologies.
By flipping a real pain point into engaging messaging, Casagrand created stronger recall than any conventional sales pitch ever could, breaking through the clutter and transforming everyday streets into moments of engagement and delight.
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand, said, “At Casagrand, we believe building homes is as much about emotions as it is about design and quality. In a market filled with serious (read: boring) claims, ‘Sorry, Bengaluru’ is our small attempt to bring a smile and remind people that buying a home should feel joyful. With Casagrand Estancia, we are sharing that spirit with Bengaluru.”
Casagrand Estancia sets a new benchmark in Kogilu with finely crafted community housing, featuring 429 premium lifestyle apartments spread across 7.32 acres. The project boasts over 70 indoor and outdoor amenities designed for a truly elevated lifestyle.
Highlighting its scale and exclusivity, Casagrand Estancia introduces a never-before-seen 22,500 sq.ft multi-storey clubhouse in the city, complete with 11,500 sq.ft of swimming pools and world-class facilities. The residences are meticulously designed for comfort and style, ensuring abundant natural light, optimal airflow, privacy, and Vaastu compliance.
By turning product features into playful apologies, Casagrand has not only introduced Estancia but also redefined how home launches can capture attention, spark conversations, and connect with a city in a way that feels fresh, human, and unforgettable.
Frequently Asked Questions
What is the 'We Are Sorry Bengaluru' campaign about?
The 'We Are Sorry Bengaluru' campaign is a quirky marketing initiative by Casagrand to promote their new project, Estancia in Kogilu. It uses playful apologies to highlight the project's standout features, such as large living spaces and extensive amenities.
What are the key features of Casagrand Estancia?
Casagrand Estancia features 429 premium lifestyle apartments spread across 7.32 acres, over 70 indoor and outdoor amenities, a 22,500 sq.ft multi-storey clubhouse, and 11,500 sq.ft of swimming pools. The residences are designed for comfort, style, and Vaastu compliance.
How does the campaign stand out from typical real estate messaging?
The campaign stands out by using playful apologies to highlight the project's features, which turns a real pain point into engaging messaging. This approach creates stronger recall and transforms everyday streets into moments of engagement and delight.
Who is Diptakirti Chaudhuri and what does he say about the campaign?
Diptakirti Chaudhuri is the Chief Marketing Officer of Casagrand. He believes that building homes is about emotions, design, and quality. The 'Sorry, Bengaluru' campaign is their attempt to bring a smile and make buying a home feel joyful.
What is the significance of the multi-storey clubhouse at Casagrand Estancia?
The multi-storey clubhouse at Casagrand Estancia is a significant feature, being the largest of its kind in the city with 22,500 sq.ft of space. It includes 11,500 sq.ft of swimming pools and world-class facilities, setting a new benchmark for community living in Kogilu.
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