Century Real Estate Elevates North Bengaluru with 'The Center of Now' Campaign
Century Real Estate, one of Bengaluru’s premier real estate developers, has launched a strategic brand campaign titled ‘The Center of Now.’ This initiative aims to reinforce North Bengaluru’s position as the city’s most dynamic and fast-evolving corridor. As part of this campaign, the brand has unveiled a high-impact Out-of-Home (OOH) installation at Mekhri Circle, one of the city’s most prominent arterial junctions and a key entry point into North Bengaluru.
The OOH installation pays homage to Bengaluru’s cultural and visual legacy. The yellow signage draws inspiration from BBMP boards, invoking nostalgia and place recognition. This creative approach symbolically links Century’s rich legacy with the city’s evolving trajectory, aligning with the brand’s longstanding association with Bengaluru’s development and its forward-looking vision for urban transformation.
North Bengaluru has emerged as a focal point for large-scale infrastructure development and capital inflow in recent years. Its proximity to the Kempegowda International Airport has made the region attractive for marquee investments. Notable projects include the Foxconn manufacturing facility, the KIADB Aerospace Park, and the Devanahalli Business Park, among others. These developments have created a significant number of employment opportunities, with projections exceeding 4 crore in the broader region. This surge in investor confidence has fueled interest from homebuyers, businesses, and developers, leading to a steady rise in real estate absorption.
Century Real Estate has a significant presence in North Bengaluru, with a substantial share of its current and upcoming projects concentrated in the corridor. These projects span various asset classes, including commercial, residential, and plotted communities. As one of the largest landholders in the region, Century Real Estate plays a crucial role in the urban evolution of North Bengaluru. The OOH campaign underscores this deep-rooted presence and sets the stage for a broader narrative centered on opportunity, access, and foresight.
Speaking on the launch, Vikas Nair, Vice President and Head of Marketing & Communications at Century Real Estate, said, “This campaign marks the beginning of a structured brand narrative aimed at reinforcing North Bengaluru’s position as one of the city’s most significant growth corridors. Our presence in this region is backed by deep market insight, strategic land holdings, and a long-term development roadmap. The OOH installation serves as a high-visibility marker of our commitment to this geography. It sets the stage for a comprehensive brand engagement strategy that will unfold over the coming months.”
Through this campaign, Century Real Estate aims to highlight the transformative potential of North Bengaluru and position it as a key hub for future development. The OOH installation at Mekhri Circle is just the beginning of a broader strategy to engage with the community and stakeholders, reinforcing the region’s status as the ‘Center of Now.’
