Century Real Estate Launches Bold OOH Campaign ‘The Center of Now’ in North Bengaluru
Century Real Estate, a leading real estate developer in Bengaluru, has launched a strategic OOH campaign to highlight North Bengaluru’s rapid development and its position as the city’s most dynamic corridor.
Real EstateNorth BengaluruOoh CampaignCentury Real EstateUrban DevelopmentReal Estate NewsJul 11, 2025
With this activation, Century Real Estate pays homage to Bengaluru’s cultural and visual legacy. The yellow signage draws inspiration from BBMP boards, invoking nostalgia and place recognition, while symbolically linking the brand’s rich legacy with the city’s evolving trajectory. The creative expression aligns with Century’s longstanding association with Bengaluru’s development and its forward-looking vision for urban transformation.
North Bengaluru has, in recent years, emerged as a focal point for large-scale infrastructure development and capital inflow. Anchored by its proximity to the Kempegowda International Airport, the region is now home to several marquee investments, including the Foxconn manufacturing facility, the KIADB Aerospace Park, Devanahalli Business Park, and a host of technology and R&D clusters. With employment opportunities projected to exceed 4 crore in the broader region, investor confidence in North Bengaluru is steadily rising, fueling interest from homebuyers, businesses, and developers alike. The corridor has witnessed a steady rise in real estate absorption, driven by demand for integrated living, improved connectivity via Namma Metro Blue Line, STRR, BBC, and future-ready social infrastructure.
With a significant share of its current and upcoming projects concentrated in North Bengaluru across asset classes spanning commercial, residential, and plotted communities, Century Real Estate is not only one of the largest landholders in the corridor but also a key enabler of its urban evolution. The OOH campaign underscores this deep-rooted presence while setting the stage for a broader narrative anchored in opportunity, access, and foresight.
Speaking on the launch, Vikas Nair, Vice President and Head of Marketing & Communications, at Century Real Estate, said, “This campaign marks the beginning of a structured brand narrative aimed at reinforcing North Bengaluru’s position as one of the city's most significant growth corridors and marks the shift of the centre of the city towards north. Our presence in this region is backed by deep market insight, strategic land holdings, and a long-term development roadmap. The OOH installation serves as a high-visibility marker of our commitment to this geography. It sets the stage for a comprehensive brand engagement strategy that will unfold over the coming months.”
Frequently Asked Questions
What is the purpose of Century Real Estate's ‘The Center of Now’ campaign?
The campaign aims to reinforce North Bengaluru’s position as the city’s most dynamic and fast-evolving corridor, highlighting the region’s rapid development and investment opportunities.
Where is the OOH installation located?
The OOH installation is located at Mekhri Circle, one of the city’s most prominent arterial junctions and entry points into North Bangalore.
What inspired the design of the OOH signage?
The yellow signage draws inspiration from BBMP boards, invoking nostalgia and place recognition, and symbolically links the brand’s rich legacy with the city’s evolving trajectory.
What are the key investments in North Bengaluru?
Key investments in North Bengaluru include the Foxconn manufacturing facility, the KIADB Aerospace Park, Devanahalli Business Park, and several technology and R&D clusters.
What does Century Real Estate’s presence in North Bengaluru signify?
Century Real Estate’s significant presence in North Bengaluru, with a variety of projects across asset classes, signifies its deep market insight, strategic land holdings, and commitment to the region’s urban evolution.
Related News Articles
Hardik Pandya's Net Worth: A Closer Look at His Wealth and Assets
From his lucrative IPL contracts to his impressive real estate portfolio
Boosting Realty Affordability: Experts Call for Policy Shifts and Infra Improvements
Industry experts emphasize the need for policy changes and infrastructure development to address affordability issues in the real estate market.
Pune's Real Estate Empire: Minor's Father in Custody Over Cheating Case
A Pune court has allowed the police to take custody of the father of the minor accused in the Porsche crash case, in a cheating case registered against him at Kondhwa police station.
Revolutionizing Traffic Management: Pune Police, PMC, and Google Collaborate to Improve Road Infrastructure
Pune takes a significant step towards reducing traffic congestion and travel time with the collaboration of Pune Police, PMC, and Google on 32 main roads.
New Developments in Rs 100 Crore Real Estate Investment Fraud
Prospect Realty, a firm registered before the sub-registrar of Salcete, Margao, is at the center of a massive Rs 100 crore investment fraud. The firm, engaged in the real estate business, has been accused of misleading investors with false promises. Myron
Maharashtra Government to Mandate Precast Construction for Mumbai Real Estate
The Maharashtra government is working on a policy to make precast construction mandatory for real estate projects in Mumbai, aiming to streamline construction processes and enhance building quality.