Chandak Group Wins Award for Innovative Real Estate Marketing Campaign
Chandak Group, a prominent Mumbai real estate developer, has been awarded for its innovative marketing campaign for Chandak Highscape City.
Real Estate MarketingInnovative CampaignMumbaiChandak GroupChandak Highscape CityReal EstateSep 04, 2024
The winning campaign was a comprehensive 360-degree effort that included print, OOH, IPL ads, digital, influencer marketing, events, and corporate activations. Notably, Chandak Group also ventured into Out-Film advertising with the movie Mr. & Mrs. Mahi, featuring Janhvi Kapoor and Rajkummar Rao.
The campaign utilized advanced tools like CGI videos and was among the first Mumbai real estate developers to launch a brand visibility initiative with Zomato on their app. This high-media-spend campaign garnered significant visibility across Mumbai.
Launched in April 2024, the campaign for Chandak Highscape City, recognized as the largest and greenest project in Chembur (E) by Cushman & Wakefield, aimed to attract home buyers and investors from across MMR and global markets. The campaign, which included pre-teaser, teaser, and launch phases, achieved over 10 million views and drew 3,200 site visits within a month.
The project features nature-immersed 1, 2, and 3 BHK homes with 1.5 acres of dedicated amenity space offering over 45 amenities. With engaging images and compelling headlines, the campaign showcased Chandak Group's extensive research into the project, its location, market trends, and consumer behavior.
The campaign underscored Chandak Group's commitment to a greener future and its broader vision. Emphasizing Mumbai's demand for green, well-connected spaces at competitive prices, the campaign highlighted how the project would elevate residents' lifestyles and offer an enriched living experience.
In conclusion, Chandak Group's win for 'Innovative Real Estate Marketing Campaign of the Year' highlights their effective and forward-thinking approach. The campaign, which utilized a blend of traditional and digital media, including CGI videos and collaborations with Zomato, achieved significant visibility and engagement.
Information Chandak Group is a prominent Mumbai-based real estate developer with over 35 years of experience. The company has developed several residential and commercial projects across Mumbai.Chandak Group is a leading real estate developer in Mumbai, known for its innovative and customer-centric approach.
Frequently Asked Questions
What award did Chandak Group win?
Chandak Group won the REAL ESTATE & BUSINESS EXCELLENCE AWARD for 'Innovative Real Estate Marketing Campaign of the Year.'
What was the campaign for?
The campaign was for Chandak Highscape City, a residential project in Chembur (E), Mumbai.
What was unique about the campaign?
The campaign utilized advanced tools like CGI videos and was among the first Mumbai real estate developers to launch a brand visibility initiative with Zomato on their app.
How many views and site visits did the campaign achieve?
The campaign achieved over 10 million views and drew 3,200 site visits within a month.
What is Chandak Group's vision?
Chandak Group is committed to a greener future and aims to provide high-quality living spaces that elevate residents' lifestyles.
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