Chandak Highscape City Wins Prestigious Award for Innovative Real Estate Marketing
Mumbai-based real estate developer Chandak Group wins award for 'Innovative Real Estate Marketing Campaign of the Year' for Chandak Highscape City
Real EstateMarketing CampaignChandak GroupChandak Highscape CityMumbaiReal EstateAug 30, 2024
The campaign was a comprehensive 360-degree effort, including print, OOH, IPL ads, digital, influencer marketing, events, and corporate activations. For this campaign, Chandak Group also explored Out-Film advertising with the film Mr. & Mrs. Mahi, starring Janhvi Kapoor and Rajkummar Rao.
Chandak Group also utilized cutting-edge tools like CGI videos and was among the first Mumbai real estate developers to execute a brand visibility campaign with Zomato on their app. This high-media-spend campaign achieved extensive visibility across Mumbai.
Chandak Highscape City, identified as the largest and greenest project in Chembur (E) by Cushman & Wakefield, launched its campaign in April 2024 to attract home buyers and investors across MMR and global markets. The campaign which included pre-teaser, teaser and launch phases achieved over 10 million views and attracted 3,200 site visits within a month. The project features nature blessed 1, 2, and 3 BHK homes with 1.5 acres of dedicated amenity space housing over 45 amenities.
The campaign featured captivating images and compelling headlines, reflecting Chandak Group’s thorough research into the project, location, trends, and consumer behavior. It invited people to explore the project’s numerous benefits and discover a better life. Additionally, the campaign conveyed Chandak Group’s commitment to a greener future and its broader aspirations.
The brand highlighted Mumbai’s desire for green, well-connected spaces offered at competitive prices. The campaign showcased how the project would elevate residents’ lifestyles and provide an enriched living experience.
Information
Chandak Group is a leading Mumbai-based real estate developer with over 35 years of industry experience. The company has developed several iconic projects in Mumbai and is known for its commitment to quality and customer satisfaction.Chandak Group is a reputable real estate developer in Mumbai, known for its innovative and customer-centric approach. With a strong track record of delivering quality projects, the company continues to shape the Mumbai skyline with its unique and sustainable developments.
Frequently Asked Questions
What award did Chandak Group win for its marketing campaign?
Chandak Group won the REAL ESTATE & BUSINESS EXCELLENCE AWARD for ‘Innovative Real Estate Marketing Campaign of the Year.’
What was the objective of the marketing campaign for Chandak Highscape City?
The objective of the campaign was to attract home buyers and investors across MMR and global markets.
What were some of the innovative marketing strategies used by Chandak Group for the campaign?
Chandak Group used cutting-edge tools like CGI videos, Out-Film advertising, and a brand visibility campaign with Zomato on their app.
What were the results of the marketing campaign?
The campaign achieved over 10 million views and attracted 3,200 site visits within a month.
What is unique about Chandak Highscape City?
Chandak Highscape City is the largest and greenest project in Chembur (E) with 1.5 acres of dedicated amenity space housing over 45 amenities.
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