Controversy Erupts Over Halal Lifestyle Township in Neral, Maharashtra

A proposed real estate project in Neral, Maharashtra, has sparked a political controversy due to its marketing as a 'Halal Lifestyle Township,' leading to accusations of promoting exclusivity and religious divisions.

Halal TownshipReal EstateControversyNeralMaharashtraReal Estate MaharashtraSep 05, 2025

Controversy Erupts Over Halal Lifestyle Township in Neral, Maharashtra
Real Estate Maharashtra:A proposed real estate project in Neral, Maharashtra, which is approximately 100 km from Mumbai, has ignited a political controversy following the viral spread of its advertisement. The project, marketed as the 'Halal Lifestyle Township,' has drawn significant criticism and accusations of promoting exclusivity along religious lines. It has been alleged that the project is being marketed as a residential space for a specific community.

The controversy began when the former National Commission for Protection of Child Rights (NCPCR) chairperson, Priyank Kanoongo, shared the video of the advertisement on his X handle, labeling it a 'Nation Within The Nation.' Following this post, the builder promptly removed the ad from their social media platforms.

In the advertisement, a woman is seen wearing a hijab and describing the township as a community offering 'authentic community living' with 'like-minded families who share the same values.' She further highlighted that the place would feature prayer spaces and community gatherings within walking distance.

Kanoongo's post on X also mentioned that a notice had been issued to the Maharashtra government. The All India Muslim Jamaat National President, Maulana Shahabuddin Razvi Barelvi, criticized the use of the word 'halal' in the project, arguing that it was an attempt to 'spread hatred' in society. He added that the builders and individuals involved in the project are not working to unite society but rather to create division and spread discord.

The controversy has raised questions about the role of real estate developers in promoting inclusive communities and the potential implications of marketing projects along religious lines. As the situation develops, it remains to be seen how the government and other stakeholders will address these concerns.

Frequently Asked Questions

What is the Halal Lifestyle Township project?

The Halal Lifestyle Township is a proposed real estate project in Neral, Maharashtra, marketed as a residential space for a specific community, emphasizing 'authentic community living' and 'like-minded families who share the same values.'

Why did the project spark controversy?

The project sparked controversy because it was marketed as a 'Halal Lifestyle Township,' which many interpreted as promoting exclusivity and religious divisions. The advertisement featured a woman in a hijab and highlighted prayer spaces and community gatherings.

Who shared the advertisement on social media?

The former National Commission for Protection of Child Rights (NCPCR) chairperson, Priyank Kanoongo, shared the advertisement on his X handle, labeling it a 'Nation Within The Nation.'

What was the response from the builder?

After the controversy erupted, the builder removed the advertisement from their social media platforms.

What did the All India Muslim Jamaat National President say about the project?

Maulana Shahabuddin Razvi Barelvi criticized the use of the word 'halal' in the project, stating that it was an attempt to 'spread hatred' and create division in society.

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