Cricketer Yuvraj Singh Takes Developer to Task Over Privacy Rights and Apartment Delay
Cricketer Yuvraj Singh has invoked arbitration against a developer over alleged violation of his privacy rights and failure to deliver an apartment in a real estate project in the national capital.
Yuvraj SinghReal EstateArbitrationPrivacy RightsIntellectual Property RightsReal EstateMay 27, 2024
In the first notice, Singh alleges that the developer has misused his brand value and contravened the terms of the Memorandum of Understanding (MoU) entered between the parties on November 24, 2020. According to the MoU, Singh was to promote and endorse the project in question. However, the developer continued to commercially use Singh's services, including his photographs on billboards, project sites, social media posts, and articles, even after the MoU expired on November 23 last year.
Singh claims that this is a complete violation of his Copyright, Personality Rights, and Right to Publicity, which are enshrined under the laws and protected as his Intellectual Property Rights.
In the second notice, Singh alleges that the developer has failed to adhere to the timeline and schedule of delivery for the apartment and has compromised on the quality of the material used, downgraded the fittings, furnishings, lighting, and finishing, and charged an escalated price that is more than the actual market price. Furthermore, Singh claims that the developer has failed to provide a clean and hygienic environment, which is in violation of the terms of the Agreement to Sale.
Yuvraj Singh is a renowned Indian cricketer who has played for the Indian national team and has won numerous accolades, including the Man of the Tournament award in the 2011 ICC Cricket World Cup.
Brilliant Etoile Private Limited is a real estate development company that has been involved in several projects in the national capital region. Rizwan Law Associates is a law firm headed by Advocate Rizwan, which has expertise in arbitration and intellectual property rights.
Frequently Asked Questions
What is the reason behind Yuvraj Singh's arbitration against the developer?
Yuvraj Singh has invoked arbitration against the developer over alleged violation of his privacy rights while promoting a real estate project and failure to deliver an apartment in the project
What is the name of the developer against whom Yuvraj Singh has filed arbitration?
The developer's name is M/s Brilliant Etoile Private Limited
What is the nature of the Memorandum of Understanding (MoU) between Yuvraj Singh and the developer?
The MoU was for Yuvraj Singh to promote and endorse the real estate project in question
What are the allegations made by Yuvraj Singh against the developer regarding the apartment?
Yuvraj Singh alleges that the developer has compromised on the quality of the material used downgraded the fittings furnishings lighting and finishing and charged an escalated price that is more than the actual market price
What is the legal recourse taken by Yuvraj Singh against the developer?
Yuvraj Singh has sent two notices invoking arbitration to the developer
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