Cushman & Wakefield Appoints Sona Aggarwal as MD, Head of Retail Sales and Strategy in APAC
Cushman & Wakefield, a global leader in real estate services, has appointed Sona Aggarwal as Managing Director, Head of Retail Sales and Strategy, Asia Pacific, to enhance its retail platform in the region.
Real EstateRetail StrategyAsia PacificCushman WakefieldSona AggarwalReal EstateJun 23, 2025
In this newly created role, Aggarwal will lead Cushman & Wakefield’s APAC retail strategy, working closely with regional teams to grow the client portfolio and drive excellence in service delivery and solutions. Her focus will be on building a sustainable and profitable retail business while strengthening cross-border collaborations and connecting the firm’s global retail teams and clients.
Aggarwal brings 25 years of experience in global brand management and retail operations, with a proven track record in delivering profitable growth. She has successfully opened and operated more than 200 stores across APAC and led cross-border teams of over 1,300 people. Aggarwal’s deep understanding of consumer engagement and her insights into retailers’ needs, challenges, and strategic priorities have enabled her to implement highly localized go-to-market strategies tailored to diverse market conditions. Her extensive experience spans categories including apparel, beauty, healthcare, watches, and home furnishings.
“This is a significant appointment for our retail business in Asia Pacific,” said Anshul Jain, Chief Executive – India, SEA & APAC Tenant Representation. “Sona’s client-side perspective, having worked with iconic global retail brands, adds a competitive edge to our platform. Her vast experience and leadership in the retail sector will be pivotal in deepening client partnerships and unlocking new growth opportunities across the region.”
Aggarwal also expressed her excitement about the growth potential in the APAC retail sector: “Retail has never been more dynamic. The shifting world order—both geopolitically and demographically—presents huge opportunities for the APAC region. With a growing middle class, rapid urbanization, and high digital adoption, the region is experiencing robust consumption and increased interest in both local and global brands.”
She continued, “I see tremendous potential both inbound and outbound to and from APAC. The Asian consumer is becoming more sophisticated, driving demand for aspirational brands across all categories. Additionally, the Western consumer is embracing Asian health and beauty, wellness, hospitality, and Food & Beverage (F&B) sectors. There is also significant growth in tech-driven sectors like Auto/EV. The increase in high-net-worth individuals in the region has made it critical for financial institutions to offer differentiated experiences for their private wealth clients.”
Aggarwal emphasised that with these evolving trends, her goal is to leverage Cushman & Wakefield’s talent, expertise, and data insights to provide customized and differentiated solutions for clients across the retail sector.
Frequently Asked Questions
What is the new role of Sona Aggarwal at Cushman & Wakefield?
Sona Aggarwal has been appointed as Managing Director, Head of Retail Sales and Strategy, Asia Pacific, at Cushman & Wakefield.
What is the significance of this appointment for Cushman & Wakefield's retail business in Asia Pacific?
This appointment is significant as it enhances Cushman & Wakefield's retail platform in the region, bringing global retail expertise and network to clients across Asia Pacific.
What is Sona Aggarwal's background and experience?
Sona Aggarwal has 25 years of experience in global brand management and retail operations, with a proven track record in delivering profitable growth and managing cross-border teams.
What are the key trends in the APAC retail sector according to Sona Aggarwal?
Key trends include a growing middle class, rapid urbanization, high digital adoption, and increased interest in both local and global brands, as well as significant growth in tech-driven sectors like Auto/EV.
How does Sona Aggarwal plan to leverage Cushman & Wakefield's resources?
Sona Aggarwal plans to leverage Cushman & Wakefield’s talent, expertise, and data insights to provide customized and differentiated solutions for clients across the retail sector.
Related News Articles
India's Rise to Realty Prominence: A Billion-Dollar Boom
India is accelerating to become the real estate capital of Asia, with a total valuation of Rs 14.2 trillion among the top 100 realty companies.
Maharashtra Cabinet Renames Pune Airport After Sant Tukaram Maharaj
The Maharashtra Cabinet has approved a proposal to rename Pune airport after the 17th-century Warkari saint and poet, Sant Tukaram Maharaj.
The Downfall of Real Estate Moguls: Alexander Brothers Arrested in Miami
In a shocking turn of events, the renowned real estate moguls, the Alexander Brothers, were recently arrested in Miami. This news has sent ripples through the business community, leaving many to wonder what led to their downfall.
Luxury Homes, Toxic Air: The Urban Pollution Paradox in India
Nithin Kamath, a prominent real estate analyst, highlights the growing concern of urban pollution in major Indian cities like Delhi, Mumbai, and Bengaluru. Despite seeing a surge in luxury real estate, these cities struggle with alarming levels of air pol
Tragic Incident: Two Workers Killed, One Injured as Slab Collapses in Chikhla Mines
A devastating slab collapse in the Chikhla mines of Manganese Ore (India) has resulted in the death of two workers and left one injured. The incident has raised serious concerns about safety protocols in the mining industry.
Women Home Buyers Witness 14% Surge in 2024: Report
A recent report by Square Yards, titled 'Key Holders of Change - Women Driving Real Estate Growth and Transformation,' reveals a significant 14% increase in women homebuyers in 2024.