Cushman & Wakefield Launches REV360: A Cutting-Edge Intelligence Tool for Global Capability Centers
Cushman & Wakefield, a leading real estate services firm, introduces REV360, a strategic intelligence tool designed to help global multinationals evaluate and expand their Global Capability Centers (GCCs) worldwide.
GccRev360Cushman WakefieldGlobal Capability CentersReal Estate ServicesReal EstateMay 27, 2025
The launch of REV360 marks the next evolution of Cushman & Wakefield’s GCC Advisory Services Platform, which was first introduced last year. This makes Cushman & Wakefield the only international property consultant (IPC) with a dedicated, end-to-end GCC advisory service. REV360 enhances this value proposition by being the only GCC and offshoring intelligence platform in the market that provides a directional view on global talent availability, total cost of operations, and market maturity. This significantly reduces the lead time for decision-making.
Companies can use REV360 to evaluate a single destination in detail or compare global gateway and GCC offshoring hotspots. The platform helps quantify trade-offs of setting up offshore operations, assess the depth of talent availability, and evaluate overall market maturity by comparing the competitor landscape, among other features.
Currently, REV360 covers more than 20 key cities across 14 countries, including India, the Philippines, Mexico, Costa Rica, Colombia, the UK, Poland, Hungary, Ireland, Australia, Canada, Germany, Japan, and the USA. The platform will continue to scale, adding more markets and deeper capabilities in line with evolving GCC footprints.
REV360’s structured, top-down methodology, coupled with on-ground market intelligence, enables users to filter, customize, and prioritize market evaluation criteria based on their specific business objectives. It aligns with Cushman & Wakefield’s Assisted D.I.Y. model, allowing clients to explore global GCC markets independently while benefiting from the firm’s deep domain expertise and partner ecosystem.
According to Cushman & Wakefield data, GCCs leased 25 million square feet of office space in 2024 alone. Over the next two years, nearly 50 million square feet is expected to be absorbed, driven by digital transformation, R&D, and innovation mandates.
“With India being the largest GCC market globally, we are proud to launch REV360 here. This platform brings together the depth of our global advisory and technology capabilities to support smarter, faster decision-making at the click of a button,” said Anshul Jain, Chief Executive, India & Southeast Asia and APAC Tenant Representation. “As GCCs become more strategic and complex, the need for timely, well-informed choices has never been greater. REV360 takes our advisory offering to the next level—helping companies navigate global offshoring decisions by balancing talent availability, scalability, and cost efficiency.”
The launch of REV360 comes at a time when enterprises are seeking data-driven tools to navigate increasingly distributed and competitive global talent markets with speed and clarity.
“REV360 provides a directional view of Total Cost of Operations and overlays that with a strong lens on global talent availability, cost structures, and market maturity,” said Arpita Srivastava, Managing Director & Head-Global Capability Center Advisory, in New York. “It brings speed, clarity, and precision to decision-making—empowering our clients to confidently design future-ready offshore and nearshore strategies, whether they are setting up for the first time or scaling their existing footprint.”
As mature GCCs in India gear up for their next phase of growth, many are actively evaluating Tier 2 cities and adjacent markets—tapping locations that are best aligned with their evolving business and growth strategies.
“For mature GCCs already operating in India, REV360 can act as a strategic springboard to plan Core +1 strategies,” said VS Sridhar, Executive Managing Director, Tamil Nadu & Kerala and Head of GCC Advisory – Operations in India. “We’re assisting clients explore growth into Tier 2 Indian cities as well as adjacent markets like the Philippines. This tool helps clients identify such expansion opportunities with clarity and confidence.”
With REV360, Cushman & Wakefield reaffirms its commitment to transforming the GCC growth journey—delivering insight, agility, and strategic confidence to enterprises shaping the next chapter of global operations.
Frequently Asked Questions
What is REV360?
REV360 is a strategic intelligence tool launched by Cushman & Wakefield to help global multinationals evaluate, expand, and diversify their Global Capability Centers (GCCs) and offshore strategies.
How does REV360 help companies?
REV360 provides a directional view on global talent availability, total cost of operations, and market maturity, significantly reducing the lead time for decision-making.
Which countries and cities does REV360 cover?
REV360 currently covers more than 20 key cities across 14 countries, including India, the Philippines, Mexico, Costa Rica, Colombia, the UK, Poland, Hungary, Ireland, Australia, Canada, Germany, Japan, and the USA.
What is the Assisted D.I.Y. model mentioned in the article?
The Assisted D.I.Y. model allows clients to explore global GCC markets independently while benefiting from Cushman & Wakefield’s deep domain expertise and partner ecosystem.
How does REV360 support mature GCCs in India?
REV360 helps mature GCCs in India plan Core +1 strategies by evaluating Tier 2 cities and adjacent markets, providing clarity and confidence for expansion opportunities.
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