Dainik Bhaskar Leads the Way in Tier 2 and 3 Real Estate Ad Market
The Dainik Bhaskar Real Estate Conclave recently brought together builders from Tier 2 and 3 cities, highlighting the newspaper's dominant role in these markets and its commitment to supporting economic development.
Real EstateTier 2 CitiesTier 3 CitiesDainik BhaskarPrint MediaReal Estate NewsAug 04, 2025
“The idea was to give smaller builders, especially from Tier 2 and 3 cities, a chance to engage directly with metro developers, learn from them, and adopt a more structured, brand-conscious approach,” Modi said. He emphasized that such builders often operate in silos, without access to larger industry conversations or long-term strategic outlooks. “As a leading media house in Bharat, we see it as our responsibility to support economic development, and real estate plays a key role in this vision,” he added.
According to Modi, print continues to be the dominant medium in India’s heartland. “Tier 2 and 3 markets are still primarily driven by print, and we’re the leaders in central India with brands like Dainik Bhaskar, Divya Bhaskar, and Divya Marathi. Our commitment goes beyond advertising, we’re building ecosystems by educating communities and supporting advertisers in a way that uplifts the economy,” he noted.
The conclave also served as a unique forum where real estate players could raise issues, seek resolutions, and interact with both government bodies and industry associations. “We’ve been consistently creating such platforms where developers can engage with authorities, industry peers, and governing bodies like CREDAI. These conversations are essential for the overall growth of the sector,” said Modi.
Highlighting the sector’s impact on the media business, Modi shared that real estate has accounted for approximately 25-28% of Dainik Bhaskar’s ad revenue in recent years. “With increasing organization post-RERA, real estate launches have become more structured, which benefits both the builders and media platforms like ours. In Tier 2 and 3 cities, 70-80% of the print ad share comes to us, so we play a significant role in shaping the narrative,” he stated.
Addressing the growing buzz around artificial intelligence in the media industry, Modi remarked, “AI is impacting back-end operations and entry-level jobs, but it’s helping us manage costs more efficiently. As a large media house, our ability to integrate AI allows us to deliver better value without increasing overheads. Smaller players may struggle to keep pace, but for us, it’s an opportunity.”
Despite the digital boom, print continues to be a go-to medium for immediate impact. “Advertisers come to print for quick results. You release an ad today, and you start seeing responses in two to three days. That kind of immediacy isn’t matched by any other medium. While the number of publications may decline, the relevance of print will endure,” Modi affirmed.
Dainik Bhaskar has also been leveraging digital tools and platforms to extend its reach and effectiveness. “We’re using every available platform to ensure our advertisers get multi-channel impact and measurable results,” Modi concluded.
Frequently Asked Questions
What was the main objective of the Dainik Bhaskar Real Estate Conclave?
The main objective was to provide a platform for smaller builders from Tier 2 and 3 cities to engage directly with metro developers, learn from them, and adopt a more structured, brand-conscious approach.
How significant is print media in Tier 2 and 3 markets?
Print media remains the dominant medium in Tier 2 and 3 markets, with Dainik Bhaskar leading in central India through its brands like Dainik Bhaskar, Divya Bhaskar, and Divya Marathi.
What percentage of Dainik Bhaskar's ad revenue comes from the real estate sector?
Real estate accounts for approximately 25-28% of Dainik Bhaskar’s ad revenue in recent years.
How is Dainik Bhaskar using artificial intelligence in its operations?
Dainik Bhaskar is using AI to manage back-end operations and entry-level jobs more efficiently, allowing them to deliver better value without increasing overheads.
Why do advertisers still prefer print media for immediate impact?
Advertisers come to print for quick results because releasing an ad today can start showing responses in two to three days, a kind of immediacy not matched by other media.
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