Delhi-NCR's Luxury Real Estate Soars: Branded Residences Offer Triple Returns
Delhi-NCR's luxury real estate market is experiencing a significant surge, driven by major infrastructure projects and the appeal of branded residencies. These premium properties are offering investors triple returns, making them a lucrative choice.
DelhincrLuxury Real EstateBranded ResidenciesInfrastructure ProjectsInvestmentReal EstateAug 09, 2025
The luxury real estate market in Delhi-NCR is witnessing a surge, primarily driven by infrastructure development initiatives surrounding the city. Projects such as the 82.15 km Delhi Meerut RRTS and the 27.6 km Dwarka Expressway are dramatically enhancing connectivity across the region. This improved accessibility, coupled with the expected potential of the 1504 km Delhi-Mumbai Industrial Corridor, has made Delhi-NCR an attractive investment hub. These developments have drawn investment from High-Net-Worth Individuals (HNIs), ultra-HNIs, and Non-Resident Indians (NRIs), unlocking new premium pockets across the region.
The demand for branded residencies is expected to remain robust for the year, supported by favorable economic conditions. Retail inflation eased to 2.8 per cent in May 2025, the lowest since August 2019. Additionally, the Reserve Bank of India reduced the repo rate to 5.50 per cent in three phases, which is expected to reduce borrowing costs, stimulate credit growth, and improve housing affordability.
Sudeep Bhatt, Director-Strategy at Whiteland Corporation, highlighted a reason for the surge in demand. He said, “The surge in demand for premium residences across Delhi NCR reflects a deeper change in how individuals envision their homes. It is no longer just about physical space; homebuyers today are gravitating toward environments that enhance well-being, foster meaningful experiences, and align with their evolving lifestyle.”
The growing interest in branded residences shows a shift in buyers’ demand. People are not just looking for a house anymore; they want a lifestyle, a promise of quality, and often, a good return on their investment. The success of projects like Trump Tower 1 in Gurugram highlights this demand. The project launched in 2018 at Rs 13,500 per square foot and now trades at Rs 40,000 per square foot, showing a 2-3x increase.
Taking advantage of this strong demand, Tribeca Developers launched their second Trump-branded residences in Gurugram at a much higher rate of Rs 27,000 per square foot. It sold out on the first day, bringing in Rs 3,250 Crores. Notably, 15 per cent of the buyers were repeat clients from Trump Tower 1, and another 15 per cent were Non-Resident Indians, showing the brand’s strong appeal and investment potential.
Nakul Malhotra, Sales Head at Trump Towers, emphasized the value of repeat buyers. “Repeat purchases are a strong sign of buyer confidence. Over 15% of buyers at Trump Residences Gurgaon were returning clients from Trump Towers Delhi NCR. These purchases aren’t just investments; they reflect a belief in long-term value and a specific lifestyle.”
Similarly, DLF, another real estate developer in Delhi NCR, has witnessed a similar trend of branded residencies selling like hot cakes. The estimated price of DLF properties was above the mark of Rs 50 crore, with an eye-catching sale of a 16,290 sq ft penthouse at The Camellias for Rs 190 crore.
DLF reported net sales of Rs 2,235.87 crore for the March ending quarter of 2025, a hike of 138.8 per cent from Rs 936.74 crore in the December ending quarter of 2024. The company’s income from operations has also grown steadily around that period, rising from Rs 903.58 crore in Q2 FY24-25 to Rs 936.74 crore in Q3, before the major rise in the March quarter.
The company exceeded its fiscal year 2025 booking target within the first nine months, driven by the success of its luxury residential projects. The key factor was the launch of The Dahlias, an ultra-luxury project in Gurgaon, where all 173 units were sold at an average price of Rs 70 crore each.
Sumit Chaudhary, Chief Business & Hotel Development Officer at Elan Group, noted, “Luxury real estate in Delhi NCR is undergoing a constructive reset, with branded residences setting a new benchmark for experience-first living. Branded residences are outperforming the market with accelerated absorption, higher occupancy, and annual rental yields of 8-9%, compared to the 2.5-3.5% norm.”
Sam Chopra, President & Country Head of eXp Realty India, summed up the broader change in the increase in luxury homebuyers. “The Delhi-NCR real estate market is undergoing a structural shift, with branded residences at its center. These are not just luxury homes; they are carefully curated destinations that combine five-star services with the comfort of private ownership. Buyers today seek experiences, not just assets.”
He concluded by indicating that buyers are looking for spaces that match global trends, local aspirations, and everyday ease, with branded residences fulfilling all the requirements of new buyers.
Frequently Asked Questions
What is driving the surge in luxury real estate in Delhi-NCR?
The surge in luxury real estate in Delhi-NCR is primarily driven by major infrastructure projects such as the Delhi Meerut RRTS and Dwarka Expressway, which are enhancing connectivity and making the region more attractive for investment.
How much have residential plot values increased in Delhi-NCR?
Residential plot values in Delhi-NCR have increased by 7 per cent Year-on-Year (YoY), reflecting a moderate appreciation at the city level.
What are the economic conditions supporting the demand for branded residencies?
The demand for branded residencies is supported by favorable economic conditions, such as the easing of retail inflation to 2.8 per cent in May 2025 and the reduction of the repo rate by the Reserve Bank of India to 5.50 per cent.
What is the investment potential of branded residencies in Delhi-NCR?
Branded residencies in Delhi-NCR are offering triple returns, making them a lucrative investment. For example, Trump Tower 1 in Gurugram has seen a 2-3x increase in value since its launch in 2018.
What is the key factor behind the success of luxury residential projects in Delhi-NCR?
The key factor behind the success of luxury residential projects in Delhi-NCR is the shift in buyer demand from just physical space to a lifestyle that enhances well-being, fosters meaningful experiences, and aligns with evolving lifestyles.
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