DLF Invests ₹5,500 Crore in Luxury Housing Project DLF Privana North in Gurugram
DLF Ltd, one of India’s leading real estate developers, is set to invest ₹5,500 crore in a new luxury housing project, DLF Privana North, in Gurugram. This project aims to match or exceed the company’s record-breaking sales from the previous year.
Luxury HousingReal EstateDlfGurugramInvestmentReal Estate NewsJun 15, 2025
In January 2024, Privana South, a 25-acre development sold all 1,113 apartments in just three days, bringing in around ₹7,200 crore. A few months later, in May 2024, the company launched Privana West, a 12.57-acre offering, and saw all 795 units sold within three days, generating ₹5,590 crore in sales.
With both earlier phases fully booked, DLF is now preparing to roll out Privana North in the current quarter, according to company executive Aakash Ohri, who shared the plan during a recent investor discussion. For the full financial year 2024–25, DLF recorded ₹21,223 crore in sales bookings, a sharp rise from ₹14,778 crore the year before, reflecting a 44% increase. For FY26, the company is maintaining a similar forecast, targeting bookings between ₹20,000 crore and ₹22,000 crore. To reach this goal, DLF has planned launches worth over ₹17,000 crore, banking on strong appetite in the luxury and premium housing space.
According to its investor presentation, the company rolled out 7.5 million sq. ft. of residential space last year, with a total potential revenue of ₹40,600 crore. Of that, 5 million sq. ft. was sold during FY25, translating into ₹19,344 crore in confirmed bookings. One of the standout launches of the year was The Dahlias, a super-luxury development with 4.5 million sq. ft. of saleable space and an estimated sales potential of ₹35,000 crore. Demand for The Dahlias was strong, and it brought in ₹13,744 crore in bookings by the end of the fiscal year, as reported by the company.
DLF’s leadership believes that housing demand will remain steady, particularly in the high-end market, and plans to introduce new offerings from its diverse land bank in a phased manner. On the financial performance front, DLF reported a net profit of ₹4,366.82 crore in FY25, significantly higher than the ₹2,723.53 crore posted in FY24. Its total income also rose to ₹8,995.89 crore during the year, up from ₹6,958.34 crore the previous year, supported by strong sales and healthy collections.
Frequently Asked Questions
What is the total investment DLF is making in the DLF Privana North project?
DLF is investing approximately ₹5,500 crore in the DLF Privana North project.
Where will the DLF Privana North project be located?
DLF Privana North will be located in Sector 76 and 77 of Gurugram, spanning about 18 acres.
How many residential units will DLF Privana North offer?
DLF Privana North will offer over 1,150 high-end residential units.
What were the sales figures for DLF's previous projects, Privana South and Privana West?
Privana South generated ₹7,200 crore in sales, and Privana West generated ₹5,590 crore in sales.
What is DLF's sales target for the financial year 2026?
DLF is targeting bookings between ₹20,000 crore and ₹22,000 crore for the financial year 2026.
Related News Articles
Election Season Slows Down New Housing Supply in Top Indian Cities
The ongoing general elections have led to a 13% dip in new housing supply across nine major Indian cities, with Pune and Hyderabad being the worst affected.
Building a Legacy: How Ghar Ho To Aisa is Revolutionizing the Housing Industry
Ghar Ho To Aisa's success story is a testament to the power of combining tradition with innovation, fostering a culture that bridges the generational gap.
India's Real Estate Association Makes Waves at International Conference
The Indian real estate association recently made a remarkable impact at The International Real Estate Conference (IREC) 2024, held in Kuala Lumpur.
Shanghai and Shenzhen Plan to Lift Home Purchase Restrictions to Revive Real Estate Market
In a bid to boost the struggling real estate market and achieve the 2024 economic growth target of 5%, Chinese leaders are planning to lift home purchase restrictions in major cities like Shanghai and Shenzhen.
PM Housing Scheme Exploited by Corrupt Agents in Delhi
The real estate market in Delhi has been rocked by a massive fraud involving corrupt agents misusing the PM housing scheme. Many buyers, like Jameel, who owns property worth crores, are investing in these low-cost flats with the intention of flipping them
Real Estate Transactions Plunge 71% in Q3 2024: What's Behind the Steep Decline?
The sharp decline in real estate transaction values in the third quarter of 2024 can be attributed to the absence of large-scale deals, according to a Grant Thornton report.