DLF Invests ₹5500 Crore in New Luxury Project ‘DLF Privana North’ in Gurugram
DLF Ltd, one of India's leading real estate developers, has announced a massive ₹5,500 crore investment in its latest luxury residential project, ‘DLF Privana North,’ located in Gurugram. This strategic move is part of DLF’s ongoing expansion in the high-end housing market, following the success of previous projects like Privana South and Privana West.
Dlf LtdLuxury Real EstateGurugramHighend HousingDlf PrivanaReal Estate NewsJun 16, 2025
This latest development is part of DLF’s 116-acre ‘DLF Privana’ township and follows the exceptional success of Privana South and Privana West, both of which sold out within days of launch. Privana South, launched in January 2024, saw all 1,113 apartments booked within just three days, generating ₹7,200 crore in sales. In May 2024, Privana West repeated this performance with the sale of 795 units for ₹5,590 crore in a similarly short span.
‘DLF Privana North’ marks the third project within the township and is poised to continue the company’s momentum in the premium real estate segment. According to company officials, the launch is expected within the current quarter, with strong early interest from potential buyers.
DLF’s aggressive expansion comes on the back of record-breaking sales. In FY 2024-25, the company recorded sales bookings worth ₹21,223 crore—a 44% increase over the previous year. For the current fiscal year, DLF has set a guidance range of ₹20,000 crore to ₹22,000 crore, reflecting confidence in the sustained demand for luxury homes.
To meet this target, DLF plans to launch residential projects worth over ₹17,000 crore this year. Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers, reaffirmed the company’s intent to continue introducing high-end offerings tailored to market demand.
Beyond the Privana series, DLF has expanded its footprint with projects like ‘The Dahlias’, a super-luxury residential venture launched last fiscal with a saleable area of 4.5 million square feet and an estimated revenue potential of ₹35,000 crore. The project has already secured sales bookings of ₹13,744 crore, indicating robust interest in ultra-premium living spaces.
DLF’s overall operational performance remains strong. In FY 2024-25, the developer’s net profit rose to ₹4,366.82 crore, up from ₹2,723.53 crore in the previous year. Total income also climbed significantly to ₹8,995.89 crore from ₹6,958.34 crore.
With the upcoming launch of ‘Privana North’ and a robust project pipeline, DLF is well-positioned to strengthen its leadership in India’s luxury real estate market. The developer’s commitment to delivering high-quality, aspirational homes continues to resonate with affluent buyers, especially in emerging urban hubs like Gurugram.
Frequently Asked Questions
What is the total investment in ‘DLF Privana North’?
DLF Ltd has announced a substantial investment of ₹5,500 crore in ‘DLF Privana North’.
How many premium apartments will ‘DLF Privana North’ feature?
The project will feature more than 1,150 premium apartments.
What is the total area of the ‘DLF Privana’ township?
The ‘DLF Privana’ township spans 116 acres.
What was the sales performance of Privana South and Privana West?
Privana South sold 1,113 apartments within three days, generating ₹7,200 crore in sales. Privana West sold 795 units for ₹5,590 crore in a similarly short span.
What is DLF’s sales target for the current fiscal year?
DLF has set a guidance range of ₹20,000 crore to ₹22,000 crore for the current fiscal year.
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