DLF Ltd. Achieves Record Sales with 1,164 Luxury Apartments Sold for ₹11,000 Crore
Real estate giant DLF Ltd. has sold all 1,164 luxury apartments in its new project, DLF Privana North, for approximately ₹11,000 crore within a week of launch. This marks a significant milestone in the luxury real estate market of Gurugram.
Real EstateLuxury ApartmentsDlf LtdGurugramMarket CapitalisationReal Estate NewsJun 18, 2025
In a regulatory filing, DLF announced the complete sell-out of its latest luxury offering, DLF Privana North, valued at approximately ₹11,000 crore. The project, located in the 116-acre integrated township of DLF Privana in Sectors 76 and 77, Gurugram, spans 17.7 acres and comprises 1,152 flats (4BHK) and 12 penthouses. The project features six towers rising to stilt+50 storeys, making them the tallest residential structures developed by DLF to date.
Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers, commented, “The development embodies DLF's vision of delivering expansive living spaces, breathtaking views, and privacy in the sky.” He added that the strong sales response reflects a clear, latent demand for DLF offerings, driven by the success of past projects. “We saw interest from buyers across India and around the world,” Ohri noted.
DLF plans to invest around ₹5,500 crore to develop this new luxury housing project in Gurugram. This project is the third in the 116-acre township, following the successful launches and sell-outs of 'DLF Privana West' and 'DLF Privana South', which together generated around ₹12,800 crore.
In May 2024, DLF sold all 795 apartments for ₹5,590 crore within three days of the launch of its 12.57-acre project 'Privana West'. Similarly, in January 2024, the company sold 1,113 luxury apartments in Gurugram for ₹7,200 crore within three days of the launch of its 25-acre project 'DLF Privana South'.
DLF, the country's largest real estate firm in terms of market capitalisation, reported record sales bookings of ₹21,223 crore in the 2024-25 fiscal year, a 44% increase from ₹14,778 crore in the preceding financial year. MD Ashok Tyagi recently provided sales bookings guidance for the current fiscal year at ₹20,000-22,000 crore, almost in the same range as the last financial year. To achieve this target, DLF plans to launch housing properties worth more than ₹17,000 crore this fiscal year, capitalizing on the strong demand for luxury homes.
Besides new launches, DLF has inventories in its ultra-luxury housing project 'The Dahlias' in DLF Phase 5, Gurugram. In its latest investor presentation, DLF informed that the company launched 7.5 million square feet during the last fiscal year for sale, with an estimated revenue potential of ₹40,600 crore. Out of this, the company sold 5 million square feet of area in the last financial year for ₹19,344 crore.
In the 2024-25 fiscal year, DLF launched its super luxury project 'The Dahlias' with a total saleable area of 4.5 million sq ft and sales potential of ₹35,000 crore. Last month, DLF reported encouraging demand for The Dahlias project, generating ₹13,744 crore worth of sales bookings during the last fiscal year. The company remains optimistic about the sustained housing demand and will continue to capitalize on this momentum by introducing new products from a strong and well-diversified pipeline.
On financial performance, DLF's net profit increased to ₹4,366.82 crore during the 2024-25 fiscal year from ₹2,723.53 crore in the preceding year. Total income rose to ₹8,995.89 crore in the last fiscal year from ₹6,958.34 crore in the 2023-24 financial year.
Since its inception, DLF has developed more than 185 real estate projects and developed an area of more than 352 million square feet. DLF Group has 280 million square feet of development potential across the residential and commercial segments, including current projects under execution and the identified pipeline. The group has an annuity portfolio of over 45 million square feet. DLF is primarily engaged in the business of developing and selling residential properties (the Development Business) and the development and leasing of commercial and retail properties (the Annuity Business).
Frequently Asked Questions
What is DLF Privana North?
DLF Privana North is a luxury housing project in Gurugram, spanning 17.7 acres with 1,152 flats and 12 penthouses. It is part of the 116-acre integrated township, DLF Privana, in Sectors 76 and 77, Gurugram.
How much did DLF Privana North sell for?
DLF Privana North was sold for approximately ₹11,000 crore within a week of its launch.
What other projects has DLF launched in the DLF Privana township?
DLF has previously launched and sold out two other projects in the DLF Privana township: 'DLF Privana West' and 'DLF Privana South', generating around ₹12,800 crore in total.
What is DLF's sales target for the current fiscal year?
DLF's sales bookings guidance for the current fiscal year is ₹20,000-22,000 crore, almost in the same range as the last financial year.
What is the financial performance of DLF in the 2024-25 fiscal year?
In the 2024-25 fiscal year, DLF reported a net profit of ₹4,366.82 crore, a 44% increase from ₹2,723.53 crore in the preceding year. Total income rose to ₹8,995.89 crore from ₹6,958.34 crore in the 2023-24 financial year.
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