DLF Reaches ₹11,000 Crore Sales Milestone with Luxury Privana North Project
DLF, India's leading real estate company, has achieved a remarkable ₹11,000 crore in sales for 1,164 units of its luxury residential development, DLF Privana North, in just one week. The company is set to launch projects in Mumbai and Goa, targeting ₹5,000-7,500 crore in sales next quarter.
DlfReal EstateLuxury ResidentialPrivana NorthSales MilestoneReal EstateJun 18, 2025
Speaking to CNBC-TV18, Aakash Ohri, joint managing director and chief business officer at DLF Home Developers, confirmed that margins for the project remain healthy, standing at over 35%.
Ohri said buyers at Privana North include 26% Non-Resident Indians (NRIs). The typical buyer profile, he shared, comprises CEOs, CXOs, top doctors, Indian business families, entrepreneurs, and other high-net-worth individuals (HNIs).
When asked about the average cost of apartments at Privana North, Ohri said it was around ₹9.5 crore. Each penthouse was priced at ₹25 crore.
DLF Privana North is an enclave within the 116-acre integrated township of DLF Privana, located in sectors 76 and 77, Gurugram. Spanning 17.7 acres, it features six premium towers with stilt plus 50 storeys — the tallest residential buildings developed by DLF to date.
The project offers 1,152 spacious 4 BHK apartments and 12 penthouses, designed with expansive layouts averaging 2,236 sq ft for apartments and up to 4,847 sq ft for penthouses.
In addition, DLF revealed that it has received RERA approval for its Mumbai project, with sales expected to commence soon. The company aims to clock ₹5,000-7,500 crore in sales next quarter from its upcoming Mumbai and Goa projects.
DLF’s success with the Privana North project underscores the strong demand for luxury residential properties in key urban centers. The company’s strategic focus on high-end developments and its robust sales performance highlight its commitment to delivering premium living experiences to discerning buyers.
Frequently Asked Questions
What is the total sales amount achieved by DLF for the Privana North project?
DLF achieved over ₹11,000 crore in sales for the Privana North project within just one week of its launch.
Who are the typical buyers of the Privana North project?
The typical buyers include CEOs, CXOs, top doctors, Indian business families, entrepreneurs, and other high-net-worth individuals (HNIs).
What is the average cost of an apartment at Privana North?
The average cost of an apartment at Privana North is around ₹9.5 crore, with each penthouse priced at ₹25 crore.
Where is the DLF Privana North project located?
DLF Privana North is located in sectors 76 and 77, Gurugram, within the 116-acre integrated township of DLF Privana.
What are DLF's plans for future projects?
DLF plans to launch projects in Mumbai and Goa, targeting ₹5,000-7,500 crore in sales next quarter.
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