DLF to Invest Rs 5,500 Crore in New Luxury Housing Project in Gurugram
DLF, India's largest real estate firm, is set to invest Rs 5,500 crore to develop 'DLF Privana North', a luxury housing project in Gurugram. This move follows the successful sell-out of previous projects and aims to capitalize on the growing demand for high-end apartments.
Dlf InvestmentLuxury HousingReal Estate MarketGurugramHighend ApartmentsReal Estate NewsJun 15, 2025
In May 2024, DLF sold all 795 apartments for Rs 5,590 crore within three days of the launch of its 12.57-acre project 'Privana West'. Similarly, in January 2024, the company sold 1,113 luxury apartments in Gurugram for Rs 7,200 crore within three days of the launch of its 25-acre 'DLF Privana South' project. The new project, 'DLF Privana North', will be the third in this large township.
DLF, the country's largest real estate firm in terms of market capitalisation, reported record sales bookings of Rs 21,223 crore in 2024-25, an increase of 44 per cent from Rs 14,778 crore in the preceding financial year. DLF's Managing Director, Ashok Tyagi, recently gave sales bookings guidance for the current fiscal at Rs 20,000-22,000 crore, almost in the same range as last financial year.
To achieve this target, DLF plans to launch housing properties worth more than Rs 17,000 crore this fiscal year amid strong demand for luxury homes. Last month, Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers Ltd, informed analysts that the company targets to launch this new project, 'Privana North', in the current quarter.
In its latest investors' presentation, DLF informed that the company launched a 7.5 million square feet area during the last fiscal for sale with an estimated revenue potential of Rs 40,600 crore. Out of this, the company sold 5 million square feet area in the last financial year itself for Rs 19,344 crore. In the 2024-25 fiscal, DLF launched its super luxury project 'The Dahlias' with a total saleable area of 4.5 million sq ft area and sales potential of Rs 35,000 crore.
Last month, DLF said the company has received encouraging demand for The Dahlias project, generating Rs 13,744 crore worth of sales bookings during the last fiscal. The company remains optimistic about the sustained housing demand and would continue to capitalize on this momentum by introducing calibrated offerings of new products from a strong and well-diversified pipeline.
DLF's net profit increased to Rs 4,366.82 crore during the 2024-25 fiscal from Rs 2,723.53 crore in the preceding year. Total income rose to Rs 8,995.89 crore in the last fiscal from Rs 6,958.34 crore in the 2023-24 financial year.
Frequently Asked Questions
What is the total investment DLF is making in the new luxury housing project in Gurugram?
DLF is investing approximately Rs 5,500 crore in the new luxury housing project in Gurugram, named 'DLF Privana North'.
How many apartments will the 'DLF Privana North' project feature?
The 'DLF Privana North' project will feature over 1,150 apartments.
What are the previous successful projects launched by DLF in the same township?
DLF previously launched and sold out two projects in the same township: 'DLF Privana West' and 'DLF Privana South', which collectively generated Rs 12,800 crore in sales.
What is DLF's sales bookings guidance for the current fiscal year?
DLF's Managing Director, Ashok Tyagi, has given sales bookings guidance for the current fiscal at Rs 20,000-22,000 crore, almost in the same range as last financial year.
What is the estimated revenue potential of the 7.5 million square feet area launched by DLF in the last fiscal year?
The 7.5 million square feet area launched by DLF in the last fiscal year has an estimated revenue potential of Rs 40,600 crore.
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