DLF Unveils DLF Privana North at Times Square: A Global Celebration of Indian Luxury Living
In a groundbreaking move, DLF, India’s leading real estate developer, unveiled its newest luxury residential project, DLF Privana North, at the iconic Times Square in New York City. This strategic reveal highlights DLF’s global vision and its commitment to luxury living.
DlfReal EstateLuxury LivingTimes SquareDlf Privana NorthReal Estate NewsJun 17, 2025
The grand reveal was showcased on ‘The Cube’ at 2 Times Square, a towering, three-sided digital display visible from multiple blocks and located just behind the iconic red steps, one of the world’s most photographed and shared landmarks. With six massive LED screens facing east, west, and south along 7th Avenue, Broadway, and 47th Street, the campaign captivated onlookers with its muted scarlet branding and a striking visual of Privana North’s 50-storey glazed façade towers, set against the skyline of India’s future-forward city, Gurugram. The spectacular setting and sheer visibility, reaching millions of visitors and billions more through global social media platforms, made this a strategic and symbolic location to introduce a project that represents the future of luxury living in India.
Why Times Square and Why Now?
With a legacy spanning 78 years, DLF is not just a stalwart in Indian real estate but also the force behind the very imagination and urban transformation of Gurugram, India's Millennium City. Recognizing that close to 30% of DLF’s residential sales today come from the Indian diaspora (NRIs), with nearly half of that from the U.S. alone, Times Square was a natural choice for a global premiere. This campaign was not merely about outdoor advertising; it was an assertion of DLF’s global mindset, acknowledging and celebrating its most discerning customers who live, invest, and thrive across geographies, yet feel a deep connection to India's next-gen urban growth stories.
DLF Privana North, The Next Chapter in a Sold-Out Legacy
DLF Privana North is the most ambitious phase of the ~116-acre integrated luxury township, DLF Privana, located in Sectors 76 and 77, Gurugram. Building on the success of Privana South and Privana West, both of which sold out in under three days before their official launch, Privana North will mark a new pinnacle once launched. The project is a part of the DLF Privana neighborhood, envisioned as a luxury lifestyle destination, master-planned to become a self-sustaining, inclusive community. This unveiling has been eagerly awaited by homebuyers and investors globally for over a year, further fueling anticipation for what is poised to become the most coveted address in the new nerve centre of Gurugram.
The visual spectacle of Privana North’s debut on Times Square’s massive digital façade, against the backdrop of neon lights, global crowds, and the heartbeat of Manhattan, was more than a marketing move. It was a symbolic crossing of borders, a statement of intent, and a proud moment not only for DLF but for India’s real estate industry on the world stage.
Frequently Asked Questions
What is DLF Privana North?
DLF Privana North is the latest luxury residential project by DLF, located in Gurugram, India. It is part of the larger DLF Privana township, known for its luxury lifestyle and sustainable community.
Why did DLF choose Times Square for the unveiling?
DLF chose Times Square to reach a global audience and to celebrate its connection with the Indian diaspora, especially those in the U.S., who are significant contributors to DLF’s residential sales.
What makes DLF Privana North unique?
DLF Privana North is unique due to its ambitious scale, luxury amenities, and strategic location in Gurugram, a rapidly growing city in India. It is part of a master-planned, self-sustaining community.
How successful have previous DLF Privana projects been?
Previous DLF Privana projects, such as Privana South and Privana West, have been highly successful, selling out in under three days before their official launches.
What is the significance of this unveiling for DLF and India's real estate industry?
The unveiling at Times Square is a significant moment for DLF and India's real estate industry, highlighting their global presence and commitment to luxury living. It also celebrates the deep connection between the Indian diaspora and their homeland.
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