DLF's Mumbai Debut: Cautious Pricing Strategy in Andheri West Real Estate
DLF launches 416 high-end apartments in Andheri West, priced between ₹4 crore and ₹7.5 crore, adopting a cautious approach aligned with the local market rates.
Mumbai Real EstateDlfAndheri WestHighend ApartmentsReal Estate MarketReal EstateJul 22, 2025
Market sources indicate that DLF’s realistic pricing approach for the first phase has generated healthy buyer interest, potentially allowing the developer to command a premium in the second phase. This strategic move underscores the importance of tailoring pricing strategies to the dynamics of each city, especially in a highly competitive market like Mumbai.
Experts emphasize that applying a premium pricing model from the Delhi-NCR market to Mumbai would have been a strategic misstep. Real estate is inherently local, and there’s no one-size-fits-all formula. Sources reveal that DLF has priced the apartments based on floor rise and views, with the per sq ft price starting from ₹37,500 and going up to ₹54,000 for premium apartments after applying floor rise and other charges.
Indrajit Sidhanta, co-founder of Square Yards, commented, “The pricing strategy is aligned with the market and offers homebuyers value for money. It also shows that DLF has done solid ground research, assessed the conditions well, and aligned its pricing with the market. Along with pricing, they have also kept in mind absorption and launch momentum, and thus have kept the price steady and grounded.”
Local brokers note that DLF has played it safe by setting the launch price around ₹40,000 per sq ft, which is in line with market rates. The project has received a positive response from potential homebuyers, including NRIs. A Vile Parle-based real estate consultant told HT.com, “Right now, at the launch stage, the company has gone ahead with the market rate in the around ₹40,000 per sq ft range, but as their project moves towards the second phase, the company may increase the pricing further.”
Aakash Ohri, Joint Managing Director of DLF, has been cautious yet confident about the project. In September 2024, Ohri said, “Right now, I will say that everyone is our competitor in Mumbai. I am coming from outside, and I have to say this. The company will essentially do what other developers are doing in the Mumbai real estate market when it comes to real estate projects. But what we will do differently is that we will package our product differently.”
Ohri further explained, “I do not say we are bringing the Delhi-NCR product to Mumbai, but we will bring the concept here. The way I see this is we can repackage the product better, deliver differently, and create a great product. The amenities, living experience, the lobbies, lifts, elevators, good service, the clubs, comfort are all part of the whole story.”
In March 2025, Ohri reiterated the company's cautious and confident stance, stating, “Doubt is the last thing on my mind. I can promise you very, very clearly, no doubt at all, we are very excited, extremely excited about new geography and new challenges. We are confident and not overconfident. I am just careful and cautious. To be cautious cannot be misconstrued as having doubt. If I had a doubt, I would never enter any market.”
The first phase of The WestPark will comprise 416 apartments across four towers, two of which were launched on July 17. The company plans to invest over ₹800 crore in the project and expects a topline of over ₹2,000 crore from Phase 1.
Andheri is one of Mumbai’s largest and most densely populated suburbs, with development dating back to as early as 1915. Located in the western part of the city, it is home to one of India’s busiest railway stations and has long played a key role as a major industrial hub. Real estate consultancy ANAROCK Group notes that while both Andheri East and West have a mix of industrial and commercial hubs, the two areas differ notably in their overall character and real estate landscape.
Andheri West is predominantly residential, marked by upscale neighborhoods and a concentration of luxury housing, which drives higher property prices. On the other hand, Andheri East is a key commercial and industrial hub, also home to several mid-income residential pockets, making it comparatively more affordable than its western counterpart.
According to ANAROCK, the average residential price at Andheri West appreciated 52% between 2019 and Q1 2025, from approximately ₹31,253 per sq ft in 2019 to ₹47,350 per sq ft on carpet area as of Q1 2025. In terms of rentals, a standard 2 BHK flat of size 700-800 sq ft area commands rentals anywhere between ₹60,000 to ₹80,000 per month, according to ANAROCK.
Frequently Asked Questions
What is the price range for DLF's apartments in Andheri West?
DLF's apartments in Andheri West are priced between ₹4 crore and ₹7.5 crore.
How does DLF's pricing strategy in Andheri West compare to other markets?
DLF has adopted a cautious pricing strategy that aligns closely with the prevailing rates in Andheri West, avoiding a premium pricing model used in other markets like Delhi-NCR.
What is the per sq ft price range for DLF's apartments in Andheri West?
The per sq ft price for DLF's apartments in Andheri West starts from ₹37,500 and goes up to ₹54,000 after applying floor rise and other charges.
How has the real estate market in Andheri West performed in recent years?
The average residential price at Andheri West appreciated 52% between 2019 and Q1 2025, from approximately ₹31,253 per sq ft in 2019 to ₹47,350 per sq ft as of Q1 2025.
What are the rental rates for a 2 BHK flat in Andheri West?
A standard 2 BHK flat of size 700-800 sq ft in Andheri West commands rentals anywhere between ₹60,000 to ₹80,000 per month.
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