DLF's Rs 11,000 Crore Privana North Project Sells Out in a Week: A Glimpse into Gurugram's Real Estate Boom
DLF Ltd has achieved a significant milestone by selling all 1,164 luxury flats in the DLF Privana North project, worth around Rs 11,000 crore, within just a week of its launch in Gurugram. The project, spread over 17.7 acres, comprises 1,152 4BHK flats and 12 penthouses, reflecting strong demand from both local and global buyers.
Real EstateLuxury FlatsGurugramDlfPrivana NorthReal Estate NewsJun 18, 2025
In a regulatory filing, DLF confirmed the successful sell-out of its latest luxury offering, DLF Privana North, a significant milestone achieved in record time. The project is part of the larger 116-acre DLF Privana township, strategically located in Sectors 76 and 77 of Gurugram. It comprises 1,152 4BHK flats and 12 penthouses, spread over 17.7 acres. The project features six towers, reaching up to stilt+50 storeys, making them the tallest residential structures developed by DLF to date.
Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers, commented on the project's success, stating, “The development embodies DLF’s vision of delivering expansive living spaces, breathtaking views, and privacy in the sky.” The strong sales performance reflects a clear and latent demand for DLF’s offerings, driven by the success of its past projects.
The interest in DLF Privana North was not limited to domestic buyers. The company saw significant interest from buyers across India and around the world. This global appeal is a testament to DLF’s reputation and the quality of its projects. Sources cited in a PTI report indicated that the company would invest around Rs 5,500 crore in developing this premium project.
This launch marks the third major step for DLF in the Privana township. The company previously launched and sold DLF Privana West and DLF Privana South, generating around Rs 128 billion. In May 2024, Privana West sold 795 apartments in just three days, worth Rs 55.9 billion. In January 2024, 1,113 flats were sold in Privana South in three days, earning Rs 72 billion. The strong sales trajectory has helped DLF achieve record sales bookings of Rs 21,223 crore in FY25, a 44 per cent increase from Rs 14,778 crore in FY24.
Looking ahead, DLF Managing Director Ashok Tyagi has guided for sales bookings between Rs 20,000–22,000 crore in the current fiscal. To meet this target, DLF is planning new launches worth over Rs 17,000 crore. The company also has inventory left in its ultra-luxury project, ‘The Dahlias’ in DLF Phase 5, which has already seen significant interest.
According to its latest investor presentation, DLF launched 7.5 million sq ft for sale in FY25, with a total revenue potential of Rs 40,600 crore. It sold 5 million sq ft during the same period, generating Rs 19,344 crore. The Dahlias alone, with a saleable area of 4.5 million sq ft, holds a sales potential of Rs 35,000 crore. Of this, Rs 13,744 crore worth of bookings were clocked last fiscal.
The company reported a sharp rise in net profit for FY25, at Rs 4,366.82 crore, up from Rs 2,723.53 crore in FY24. Total income grew to Rs 8,995.89 crore from Rs 6,958.34 crore in the previous year. Since its inception, DLF has developed more than 185 projects across over 352 million square feet. Its current pipeline includes 280 million sq ft of potential development across residential and commercial segments, with a leased annuity portfolio of over 45 million sq ft.
With strong consumer sentiment and luxury demand holding firm, DLF looks set to continue capitalising on its brand pull and robust project pipeline in the months ahead.
Frequently Asked Questions
What is the total value of the DLF Privana North project?
The total value of the DLF Privana North project is approximately Rs 11,000 crore.
How many flats and penthouses are part of the DLF Privana North project?
The DLF Privana North project comprises 1,152 4BHK flats and 12 penthouses.
In which sectors of Gurugram is the DLF Privana North project located?
The DLF Privana North project is located in Sectors 76 and 77 of Gurugram.
How tall are the towers in the DLF Privana North project?
The towers in the DLF Privana North project reach up to stilt+50 storeys, making them the tallest residential structures developed by DLF.
What is the target for DLF's sales bookings in the current fiscal year?
DLF's target for sales bookings in the current fiscal year is between Rs 20,000–22,000 crore.
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