DLF's Rs 5,500 Crore Luxury Housing Project in Gurugram: A New Milestone
DLF, India's largest real estate company, is set to invest Rs 5,500 crore in a new luxury housing project, 'DLF Privana North', in Gurugram. This project aims to achieve record sales bookings this fiscal year, driven by high demand for luxury homes.
Real EstateLuxury HousingDlfGurugramSales BookingsReal EstateJun 15, 2025
The estimated cost to develop 'DLF Privana North' is around Rs 5,500 crore. This ambitious project follows the successful launches of 'DLF Privana West' and 'DLF Privana South', which were completely sold out last year for a combined Rs 12,800 crore. In May 2024, DLF sold all 795 apartments in 'Privana West' for Rs 5,590 crore within three days of the launch. Similarly, in January 2024, the company sold 1,113 luxury apartments in 'DLF Privana South' for Rs 7,200 crore within the same timeframe.
DLF, the country's largest real estate firm in terms of market capitalization, reported record sales bookings of Rs 21,223 crore in the 2024-25 fiscal year, marking a 44% increase from the previous year's Rs 14,778 crore. DLF's Managing Director, Ashok Tyagi, has set a sales booking guidance for the current fiscal year at Rs 20,000-22,000 crore, aiming to maintain the same momentum as last year. To achieve this target, DLF plans to launch housing properties worth more than Rs 17,000 crore this fiscal year, capitalizing on the strong demand for luxury homes.
Aakash Ohri, Joint Managing Director and Chief Business Officer of DLF Home Developers Ltd, recently informed analysts that the company aims to launch 'Privana North' in the current quarter. In its latest investor presentation, DLF reported that the company launched a 7.5 million square feet area during the last fiscal year for sale, with an estimated revenue potential of Rs 40,600 crore. Out of this, the company sold 5 million square feet for Rs 19,344 crore in the last financial year.
In the 2024-25 fiscal, DLF launched its super luxury project, 'The Dahlias', with a total saleable area of 4.5 million square feet and a sales potential of Rs 35,000 crore. The company has received encouraging demand for 'The Dahlias', generating Rs 13,744 crore worth of sales bookings during the last fiscal year. DLF remains optimistic about the sustained housing demand and will continue to capitalize on this momentum by introducing new products from a strong and well-diversified pipeline.
DLF's net profit increased to Rs 4,366.82 crore during the 2024-25 fiscal year from Rs 2,723.53 crore in the preceding year. Total income rose to Rs 8,995.89 crore in the last fiscal year from Rs 6,958.34 crore in the 2023-24 financial year. This financial performance underscores DLF's strong position in the Indian real estate market and its commitment to delivering high-quality luxury housing projects.
Frequently Asked Questions
What is the total investment for the new DLF Privana North project in Gurugram?
The total investment for the new DLF Privana North project in Gurugram is Rs 5,500 crore.
How many apartments will be part of the DLF Privana North project?
The DLF Privana North project will comprise over 1,150 apartments.
What was DLF's sales booking target for the current fiscal year?
DLF's sales booking target for the current fiscal year is Rs 20,000-22,000 crore.
How much did DLF's net profit increase in the 2024-25 fiscal year?
DLF's net profit increased to Rs 4,366.82 crore during the 2024-25 fiscal year from Rs 2,723.53 crore in the preceding year.
What is the estimated revenue potential of the 7.5 million square feet area launched by DLF in the last fiscal year?
The estimated revenue potential of the 7.5 million square feet area launched by DLF in the last fiscal year is Rs 40,600 crore.
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