Dr. Rakesh Setia on Future-Ready Real Estate in India
Dr. Rakesh Setia, the visionary behind Rustomjee Group, shares insights on how India's real estate sector is evolving to meet future demands, with a focus on sustainability, technology, and customer-centric approaches.
Real EstateSustainabilityTechnologyLuxuryMidsegmentReal EstateMar 12, 2025
One of the key aspects of Rustomjee Group's success is its ability to tailor marketing strategies to different segments of the market. From luxury to mid-segment properties, each category requires a unique approach to effectively reach and engage the target audience.
In the luxury segment, the focus is on showcasing the unparalleled quality and exclusive amenities that set these properties apart. Marketing efforts often include high-end digital campaigns, personalized experiences, and partnership with luxury brands. For instance, virtual reality tours and immersive marketing experiences are increasingly being used to create a sense of exclusivity and sophistication.
In the mid-segment, the emphasis shifts to affordability and practicality. Here, the marketing strategy revolves around highlighting the value proposition, such as cost-effective solutions, convenient locations, and modern living spaces. Digital marketing plays a crucial role in reaching a broader audience, with social media platforms and online ads being key channels.
Sustainability is another critical factor in the future of real estate. Dr. Setia emphasizes the importance of sustainable practices and eco-friendly designs. This not only appeals to environmentally conscious consumers but also aligns with the global push for sustainable development. Rustomjee Group has been implementing green building certifications and integrating energy-efficient technologies in their projects.
Technology is also transforming the real estate landscape. The use of smart home technologies, IoT (Internet of Things), and AI (Artificial Intelligence) is becoming more prevalent. These technologies enhance the living experience, making homes more efficient, secure, and convenient. Dr. Setia believes that technology will play a pivotal role in the future, driving innovation and improving the quality of life for residents.
Customer-centric approaches are at the heart of Rustomjee Group's philosophy. Understanding and meeting the needs and expectations of customers is crucial. This involves continuous engagement, feedback, and improvement. The group has implemented customer relationship management (CRM) systems to ensure a seamless and personalized experience for homebuyers.
In conclusion, Rustomjee Group's journey under the leadership of Dr. Rakesh Setia exemplifies the transformation and future-readiness of India's real estate sector. By focusing on luxury, mid-segment, sustainability, technology, and customer-centric approaches, the group is well-positioned to meet the evolving needs of the market and create a brighter, more sustainable future for real estate in India.
Rustomjee Group, founded by Dr. Rakesh Setia, is a leading real estate developer with a presence across various cities in India. Known for its commitment to quality, innovation, and customer satisfaction, the group has delivered numerous successful projects, earning a reputation for excellence in the industry.
Frequently Asked Questions
What are the main segments of the real estate market that Rustomjee Group operates in?
Rustomjee Group operates in various segments of the real estate market, including luxury and mid-segment properties. Each segment requires a different marketing strategy to effectively reach and engage the target audience.
How does Rustomjee Group market luxury properties?
Rustomjee Group markets luxury properties by focusing on high-end digital campaigns, personalized experiences, and partnerships with luxury brands. Virtual reality tours and immersive marketing experiences are also used to create a sense of exclusivity and sophistication.
What is Rustomjee Group's approach to sustainability in real estate?
Rustomjee Group emphasizes sustainable practices and eco-friendly designs. They implement green building certifications and integrate energy-efficient technologies in their projects to appeal to environmentally conscious consumers and align with global sustainability goals.
How is technology transforming the real estate sector?
Technology is transforming the real estate sector through the use of smart home technologies, IoT, and AI. These innovations enhance the living experience, making homes more efficient, secure, and convenient, and are expected to play a significant role in the future of real estate.
What is Rustomjee Group's customer-centric approach?
Rustomjee Group's customer-centric approach involves continuous engagement, feedback, and improvement. They use customer relationship management (CRM) systems to ensure a seamless and personalized experience for homebuyers, focusing on understanding and meeting their needs and expectations.
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