DRA Homes Aims for Rs 1,000 Crore Revenue by FY2026-27 with Strategic Expansions
DRA Homes, a leading real estate developer, has set an ambitious target of achieving Rs 1,000 crore in revenue by FY2026-27. The company plans to expand into Pune and bolster its presence in Bengaluru and Chennai. With actor Rashmika Mandanna as its new b
Dra HomesReal EstatePuneBengaluruChennaiReal Estate PuneDec 02, 2024
Revenue Growth Trajectory
DRA Homes has been on a steady growth path, recording Rs 300 crore in revenue for FY2023-24. The company is on track to achieve Rs 500 crore in FY2024-25, doubling its revenue within a year. By FY2026-27, DRA aims to reach the Rs 1,000 crore milestone, reflecting a consistent and exponential growth trajectory.
Key Strategies for Growth
Expansion into Pune
Pune, with its growing urban population and demand for residential and commercial spaces, presents a lucrative opportunity for DRA Homes. The company plans to tap into this high-growth market, aligning with its strategy to expand into promising real estate markets.
Strengthening Operations in Bengaluru
Bengaluru, known for its dynamic real estate sector, is a key market for DRA. The company aims to deepen its roots in the city by leveraging the robust demand for modern housing solutions. Strategic project launches and customer-centric designs will be central to this expansion.
Increasing Presence in Chennai
In Chennai, DRA Homes plans to add 2.7 million square feet to its portfolio through ongoing and upcoming projects. These developments are designed to cater to the rising demand for premium residential spaces in the region, reinforcing DRA’s commitment to becoming a dominant player in Chennai’s real estate landscape.
Rashmika Mandanna The Face of DRA Homes
DRA Homes has brought on board Rashmika Mandanna, a popular actor and youth icon, as its national brand ambassador. Her association is expected to enhance the brand’s visibility and foster a deeper connection with its audience. To mark this partnership, DRA will launch the “Home of Pride” campaign, aimed at resonating with millennials and Gen Z homebuyers. The campaign emphasizes the emotional value of home ownership as a source of pride.
Core Values Aligned with Growth and Inspiration
Managing Director Ranjeeth Rathod highlighted that Rashmika embodies perseverance, authenticity, and growth, values closely aligned with DRA’s ethos. Her journey from modest beginnings to becoming a national icon mirrors DRA's rise in the real estate industry. Rathod reaffirmed the company’s commitment to making homeownership dreams a reality for Indian millennials and Gen Z, with a focus on delivering excellence, innovation, and customer-centric solutions.
Conclusion Accelerating Toward a Promising Future
DRA Homes’ ambitious growth plan, supported by strategic market expansions and the partnership with Rashmika Mandanna, positions the company as a significant player in India’s real estate sector. With a clear roadmap, innovative campaigns, and a focus on high-growth markets, DRA is on a trajectory to achieve its Rs 1,000 crore revenue target. This journey reflects its dedication to delivering quality spaces while redefining customer engagement in the real estate industry.
Frequently Asked Questions
What is DRA Homes' revenue target for FY2026-27?
DRA Homes aims to achieve Rs 1,000 crore in revenue by the financial year 2026-27.
Which cities is DRA Homes expanding into?
DRA Homes is expanding into Pune and strengthening its presence in Bengaluru and Chennai.
Who is DRA Homes' new brand ambassador?
DRA Homes has onboarded actor Rashmika Mandanna as its national brand ambassador.
What is the 'Home of Pride' campaign about?
The 'Home of Pride' campaign is aimed at resonating with millennials and Gen Z homebuyers, emphasizing the emotional value of home ownership as a source of pride.
What is DRA Homes' strategy for growth in Chennai?
DRA Homes plans to add 2.7 million square feet to its portfolio in Chennai through ongoing and upcoming projects, catering to the rising demand for premium residential spaces.
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