In a significant move for the Indian luxury real estate market, Elan Group has announced Bollywood superstar Shah Rukh Khan as its official brand ambassador, further solidifying its position in the high-end property sector.
Elan GroupShah Rukh KhanLuxury Real EstateHighend PropertyBrand AmbassadorReal EstateFeb 24, 2025

Elan Group is a leading real estate developer in India, known for its premium residential and commercial projects. The company has a strong track record of delivering high-quality properties that cater to the luxury market.
Elan Group chose Shah Rukh Khan due to his global appeal and influence. His involvement will help enhance brand recognition and attract a broader audience, including high-net-worth individuals and international buyers.
Elan Residences is a high-end residential complex located in a prime location in Mumbai. It offers state-of-the-art amenities and a lifestyle that epitomizes modern luxury, targeting high-net-worth individuals and international buyers.
The Indian real estate market has been witnessing steady growth, particularly in the high-end segment. The pandemic has accelerated the demand for spacious and luxurious homes, aligning with Elan Group's focus on premium developments.
In addition to residential projects, Elan Group has also ventured into commercial real estate, developing high-profile office spaces and retail complexes. The company's strategic approach and innovative designs have earned it a reputation for excellence in the industry.

The real estate sector is hoping for a boost from the new government, with fine-tuning of RERA, industry status, and a relook at GST on under-construction homes topping the agenda.

The Ministry of Statistics & Programme Implementation (MoSPI) recently organized a brainstorming session to improve response to surveys from high-income groups and gated societies.

Senior lawyer and former Rajya Sabha MP Mahesh Jethmalani has strongly criticized the indictment against the Adani Group in the United States, stating that there is no allegation of bribery in India and the case is speculative and lacks evidence.

Analysts are optimistic about the future performance of HUDCO, Anant Raj, and other key stocks in the real estate and manufacturing sectors. The target price for HUDCO is set at Rs 900 to Rs 950 per share, expected to be achieved within the next 12-18 mon

Vishal Garg, the founder and CEO of Better.com, has announced the shutdown of the company's real estate unit, leading to significant layoffs. This decision comes amidst a challenging period for the mortgage industry.

The Mumbai real estate market is entering a phase of stability, a positive sign for developers, investors, and homebuyers alike. According to Prashant Sharma, President of NAREDCO Maharashtra, the market is showing promising signs of recovery and growth.