Embassy Developments Launches RERA-Approved Project in Alibaug's Luxurious Second-Home Market

Embassy Developments Ltd has received approval from the Maharashtra Real Estate Regulatory Authority (MahaRERA) for the first phase of its housing project in Alibaug, Mumbai Metropolitan Region (MMR). This marks the company’s entry into the lifestyle and second-home segment, a significant move in the real estate market.

The overall project covers approximately 0.2 million sq ft of RERA carpet area, with an estimated gross development value (GDV) of around ₹400 crore. The company announced this in a statement on February 16. Spread across a 7-acre land parcel, the approved phase will feature five G+5 towers comprising 52 spacious residences in duplex and simplex configurations. The project is slated for launch this quarter, with possession targeted for 2030, subject to regulatory approvals and construction progress.

Phase I of Embassy Serenity, located in Thal Village, Alibaug, is designed as a resort-style retreat. Alibaug, often called the ‘Hamptons of Mumbai,’ has emerged as a preferred second-home destination for high-end buyers seeking a peaceful escape from the city’s hustle and bustle. With over 52% open green spaces and a traffic-free podium, Embassy Serenity is designed as a nature-first development, where architecture is shaped by the landscape rather than imposed upon it. The project brings together globally acclaimed partners – Broadway Malyan (UK) for architecture and Coopers Hill (Singapore) for landscape design.

“What we are seeing in Alibaug is not a trend, but a structural shift in how India’s most discerning homebuyers want to live. For many HNIs and UHNIs, the second home is more than a weekend escape – it is an extension of their primary lifestyle, where privacy, space, service, and setting matter as much as the location,” said Sachin Shah, CEO and Executive Director, Embassy Developments Ltd.

The residences at Embassy Serenity will be professionally managed by Embassy Services Private Limited (ESPL). Homeowners will also have access to WAYS (World At Your Service) – personalized lifestyle and housekeeping packages exclusive to Embassy residential communities. This adds a layer of premium service and convenience, making the project even more attractive to potential buyers.

The RERA approval comes amid strong operating performance at EDL. The company’s robust Q3 FY26 performance, during which it reported pre-sales of ₹1,392 crore (a 240% QoQ growth), collections of ₹414 crore, and multiple RERA approvals across projects with an aggregate GDV exceeding ₹12,800 crore, has reinforced its growth visibility for FY26. This strong performance underscores the company’s commitment to delivering high-quality, regulatory-compliant projects in prime locations.

Embassy Developments Ltd is a leading real estate developer in India, known for its commitment to excellence and innovation. The company’s entry into the luxury second-home market in Alibaug is a strategic move that aligns with the growing demand for high-end, well-managed residential properties in scenic locations. With this project, Embassy Developments aims to set new standards in the real estate industry, offering a unique blend of luxury, nature, and convenience.

In summary, the RERA approval for Embassy Serenity in Alibaug represents a significant milestone for Embassy Developments. The project’s focus on luxury, sustainability, and service is expected to attract a discerning clientele looking for a premium second-home experience in one of India’s most sought-after coastal destinations.