Empowering Women in Real Estate: Godrej Properties Launches C.R.E.W Pune Chapter
C.R.E.W, a nationwide initiative, aims to boost women's representation in real estate, construction, and allied sectors.
Real EstateWomen EmpowermentDiversity And InclusionGodrej PropertiesCrewReal Estate PuneJul 25, 2024
Godrej Properties has always been at the forefront of diversity and inclusion, boasting 31% representation of women, LGBTQ, and PWD employees, with 32% women representation seen in Pune for FY24. The company's internal study, Project Woolf, engaged over 500+ women, analyzing attrition and engagement data, and developing targeted solutions based on functional and emotional needs. A key finding revealed that the emotional needs of women employees outweighed their functional requirements in the workplace, highlighting the importance of creating a supportive and empathetic work environment.
The launch event of C.R.E.W Pune Chapter gathered influential leaders and professionals, marking a significant step towards advancing gender diversity and inclusion in the industry. The panel discussion titled 'Decoding Opportunities to Increase Women Representation in Real Estate' included Dr. Sushma Kulkarni, Vice Chancellor of NICMAR University, Pune, Ms. Gayatri Vasudevan, Chief Impact Officer at Sambhav Foundation, Ms. Hemamalini Uppoor, CEO of Nina Percept Pvt Ltd., and Ms. Akila Jayaraman, Region Head at Godrej Properties.
C.R.E.W activities are tailored to India's unique cultural and business context, addressing gender norms and biases for relevance and effectiveness. The platform promotes flexibility policies, work-life balance, and career growth to drive culture change and engage employees at all levels. Godrej Properties' commitment to an inclusive workspace drives C.R.E.W, enhancing creativity, innovation, and business performance.
About Godrej Properties Limited Godrej Properties brings the Godrej Industries Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines a 127-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.
Frequently Asked Questions
What is C.R.E.W?
C.R.E.W stands for Collective of Real Estate Women, a nationwide initiative aimed at empowering women professionals in the real estate, construction, and allied sectors.
What is the goal of C.R.E.W?
The goal of C.R.E.W is to create an ecosystem where women can truly thrive, addressing both functional and emotional needs.
How many members has C.R.E.W registered nationally?
C.R.E.W has registered over 670+ members nationally.
What is Project Woolf?
Project Woolf is an internal study by Godrej Properties that engaged over 500+ women, analyzing attrition and engagement data, and developing targeted solutions based on functional and emotional needs.
What is Godrej Properties' commitment to diversity and inclusion?
Godrej Properties is committed to an inclusive workspace, boasting 31% representation of women, LGBTQ, and PWD employees, with 32% women representation seen in Pune for FY24.
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