Real Estate Pune

Pune Developer ESBEE Names Sharad Kelkar as Brand Ambassador

By GeoSquare News Desk · Published 2026-11-13

Pune-based real estate developer ESBEE has roped in actor Sharad Kelkar as its brand ambassador. The collaboration is part of the company's 'Spaces That Breathe' campaign, which emphasises the importance of natural light and ventilation in residential design.

Focus on Wellness-First Design

The campaign reflects a growing trend among Pune homebuyers who prioritise health and well-being. ESBEE's projects are being positioned to offer larger windows, open layouts and cross-ventilation, aiming to create healthier living environments.

What This Means for Buyers

With a known face like Sharad Kelkar endorsing the brand, ESBEE hopes to strengthen trust among potential buyers. The move signals a shift towards marketing that highlights tangible lifestyle benefits rather than just location and price.

As Pune's real estate market becomes more competitive, such campaigns could set a precedent for other developers to focus on design elements that enhance daily living.