Festive Season Boosts Real Estate Investments Across Segments

The combination of stable interest rates and festive offers from developers is expected to fuel purchases across multiple property segments, driving real estate investments during the festive season.

Real EstatePropertyFestive SeasonInvestmentsDevelopersReal EstateSep 01, 2025

Festive Season Boosts Real Estate Investments Across Segments

Real Estate:As India heads into its peak festive season, developers and industry experts are expecting stronger demand in the real estate market, with buyers viewing this as an auspicious period to make long-term investments. The combination of stable interest rates and festive offers from developers is expected to fuel purchases across multiple property segments.

Mohit Kamboj, Group CEO of Aspect Global Ventures, said families often link festivals with good fortune, making them more inclined to conclude property transactions.

“The festive season historically generates optimistic feelings among homebuyers, and we anticipate a strong upsurge in real estate sales this year. Families look at this as a lucky time to invest in property, accompanied by enticing festive promotions from developers,” he noted.

Kamboj added that mid-tier and premium housing, along with plotted developments and second homes, are likely to see strong traction. “Buyers want homes with lifestyle amenities, sustainability features and connectivity,” he said, highlighting how lifestyle-oriented preferences are reshaping investment choices.

Goa’s real estate market, in particular, is expected to benefit from festive sentiment. Oscar De Lima Pereira, Founder & Managing Director of Equiknox India, said the state continues to attract non-resident Indians (NRIs), high-net-worth individuals (HNIs), and professionals from metropolitan cities.

“The festive season traditionally sparks big-ticket purchases, and in Goa we’re seeing this translate into a surge in both enquiries and site visits. With Ganesh Chaturthi in and Diwali ahead, we expect increased bookings across premium apartments, luxury villas, and curated lifestyle projects,” he said.

According to Pereira, holiday homes and boutique developments catering to hybrid work lifestyles are in demand, while investors remain drawn to the rental potential in North Goa markets such as Nerul, Candolim, and Assagao. He added that manageable home loan rates, stable inflation, and festive offers like waived stamp duty and flexible payment plans are encouraging buyers to close deals this quarter.

In the Delhi NCR and Mumbai markets, festive launches and offers are also drawing attention. Yash Garg, Director at M3M Noida, said lifestyle homes and boutique retail projects are set to see higher interest.

“Navratri and Diwali are seen as the most auspicious times for big-ticket buys, and developers fuel this sentiment with launches and festive offers. Cities like Delhi NCR and Mumbai already show higher registrations and new launches during this period, making it a strong window for both end-users and investors,” Garg said.

He pointed out that with the Reserve Bank of India holding the repo rate steady at 5.50%, EMIs remain stable, giving buyers more confidence to commit during the festive window.

Aman Sharma, Managing Director and Founder of Aarize Group, believes the festive season provides a balance of sentiment and strategy for investors.

“Festive occasions in India are closely tied to aspirations of homeownership and wealth creation, and this sentiment often reflects in real estate activity. We expect the upcoming season to support steady purchases, with both end-users and investors showing interest,” he said.

Sharma added that gated communities and luxury homes are appealing to investors seeking secure long-term appreciation. Industry voices agree that while festive optimism can accelerate buying decisions, economic fundamentals such as stable interest rates, inflation trends, and RBI policy guidance will continue to influence market momentum.

Frequently Asked Questions

What factors are driving real estate investments during the festive season?

Stable interest rates, festive offers from developers, and the cultural significance of festivals in India are driving real estate investments during the festive season.

Which property segments are expected to see strong traction?

Mid-tier and premium housing, plotted developments, second homes, and lifestyle homes are expected to see strong traction during the festive season.

Why is Goa's real estate market particularly benefiting from the festive season?

Goa's real estate market is benefiting from the festive season due to its appeal to NRIs, HNIs, and professionals from metropolitan cities, coupled with the traditional surge in big-ticket purchases during festivals.

How are home loan rates and inflation affecting the real estate market?

Manageable home loan rates and stable inflation are encouraging buyers to close deals during the festive season, making it an attractive time for real estate investments.

What types of properties are in high demand in North Goa?

Holiday homes, boutique developments, and luxury villas are in high demand in North Goa, particularly due to their rental potential and hybrid work lifestyle appeal.