Festive Season Boosts Real Estate Pre-bookings in Pune
As the festive season approaches, real estate developers in Pune are witnessing a surge in inquiries and pre-bookings. The market is particularly active with new project launches and attractive offers, drawing a significant number of young buyers.
Real EstatePuneFestive SeasonPrebookingsNew ProjectsReal EstateAug 25, 2025
People are queuing up to express their interest and purchase refundable tokens ahead of the festive season. Pune's new homebuyer base is largely in the 25–35 age group. While they don't necessarily wait for a ‘muhurat' to book a house, many use the festive season to pay the token amount, register agreements, or move in. This period always brings strong traction at sales offices, according to Kapil Gandhi, MD of Sigma One Universal.
VTP Realty's ED and CEO Sachin Bhandari noted, "Bookings have already begun ahead of festivities, and the response has been encouraging so far." Demand for homes priced between Rs 70 lakh and Rs 2 crore has more than tripled in the past four years. Within this, the Rs 70 lakh to Rs 1 crore and Rs 1 crore to Rs 2 crore segments are seeing significant new launches, said Manish Jain, president of Credai Pune.
In the first half of 2025 alone, about 44,000 flats were sold in the Pune Metropolitan Region, generating a turnover of Rs 32,800 crore. With the festive season ahead, industry players are confident that 2025 will surpass last year's sales figures. "The Pune market continues to remain robust with several high-profile launches lined up. Collectively, these launches will add significant fresh inventory in micro-markets such as Manjri and Kharadi, which are among Pune's fastest-growing residential hubs," said Ritesh Mehta, senior director and head of West, North and East Residential Services and Developer Initiatives, JLL.
Many developers are extending festive offers and waivers on charges like stamp duty, GST, or registration, especially in city-centre projects which have larger ticket sizes. Spot booking discounts, "no EMI till possession" schemes, and builder subvention plans are some other benefits developers have started offering. "We are planning a Diwali mela for our customers, which will include spot booking offers to encourage faster decision-making. Additionally, we are collaborating with banks to provide attractive festive finance schemes, including subvention offers, to make home-buying more convenient," said Aakash Agarwal, MD of Krisala Developers. He added that they have already received over 1,000 enquiries about their projects.
Saurabh Garg, co-founder and chief business officer of NoBroker, said that many developers may look at offering material deals this year, like home appliances and motorbikes ranging up to Rs 2.5 lakh. "Some of the offer amount is provided as a discount (such as a gold voucher or cashback), whereas the rest is presented in the form of a home appliance. These offers typically continue at least till Diwali, from Navratri, and they help in creating urgency," said Garg.
Frequently Asked Questions
What is the age group of the primary homebuyers in Pune?
The primary homebuyer base in Pune is largely in the 25–35 age group.
What are some of the popular price ranges for new homes in Pune?
Homes priced between Rs 70 lakh and Rs 2 crore are particularly popular, with significant new launches in these segments.
What kind of offers are developers providing during the festive season?
Developers are offering various benefits such as spot booking discounts, no EMI till possession schemes, builder subvention plans, and material deals like home appliances and motorbikes.
How many flats were sold in the Pune Metropolitan Region in the first half of 2025?
In the first half of 2025, about 44,000 flats were sold in the Pune Metropolitan Region, generating a turnover of Rs 32,800 crore.
What are some of the fastest-growing residential hubs in Pune?
Manjri and Kharadi are among the fastest-growing residential hubs in Pune, with significant fresh inventory expected from new launches.
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