Festive Season Property Buying: Key Considerations for Homebuyers
As the festive season approaches, homebuyers are assessing whether now is the right time to invest in real estate. Experts highlight the opportunities and considerations for making a well-informed decision.
Property BuyingFestive SeasonReal EstateGst ReductionHomebuyersReal Estate NewsSep 16, 2025
This festive season is a favourable time for end-users, as developers are bringing forward value-driven opportunities in an otherwise steady market, according to Vishal Tony Vincent, Managing Director of Aratt Developers and Founder of Ayatana Hospitalities. He noted that the recent GST reduction on cement and allied materials eases input costs and can be reflected in flexible payment structures, value-added amenities, or project upgrades.
Aman Sarin, Director and CEO of Anant Raj, highlighted that festive months traditionally see a peak in buyer sentiment. “Sales in Delhi-NCR typically rise by 10-20% during this period, with first-time homebuyers particularly active in well-connected micro-markets like Gurugram’s Golf Course Extension Road,” he said.
The government’s GST cuts on construction materials are seen as a structural positive. Jason Samuel, Director at House of Swamiraj, explained, “Cement alone makes up close to 10% of construction costs. While the short-term impact on prices may be modest, this improves project viability, enabling faster launches and reinvestment in quality.”
Binitha Dalal, Founder and Managing Director of Mt K Kapital, added, “For projects in the affordable and mid-income bracket, we expect meaningful cost pass-throughs. This creates a prudent window for end users to enter the market.” Rajjath Goel, Managing Director of MRG Group, said the festive season is “a window of opportunity for genuine end-users,” with developers likely to channel cost savings into faster construction, timely delivery, and added value. He advised buyers to weigh transparent base prices and developer credibility more heavily than temporary festive add-ons.
Raahil Reddy, Director – Residential Projects at Fortune Primero, added that the GST cut is a positive step, but its immediate impact will be limited as many ongoing projects are tied to pre-negotiated contracts. “Developers may first reinvest savings into accelerating construction and delivery timelines, and only over time will we see these benefits reflected in new launches through more affordable pricing,” he noted.
Developers are expected to balance savings with execution. Manan Shah, Managing Director of MICL Group, said, “Most developers — especially in mid and premium segments — will focus on accelerated construction and quality upgrades. Timely delivery and credible execution remain as important as pricing.”
Pavan Kumar, Founder & CEO of White Lotus Group, highlighted that in the luxury segment, benefits from input cost savings are often directed towards craftsmanship and design refinement rather than marginal price reductions.
Rajan Yadav, Director of Roots Developers, pointed to favourable government policies and tax rationalisations as key confidence drivers. “Developers are complementing this momentum with festive offers, flexible payment plans, and attractive deals, making it an ideal time to invest in property,” he said. Raghav Malhotra, Director of PRIME Developments, added, “Lower GST and borrowing costs directly translate to increased purchasing power, allowing buyers to leverage festive offers and quality projects to fulfil homeownership goals.”
Experts caution against prioritising festive add-ons over core value. Jason Samuel noted that perks like appliances or gold coins are secondary to base price cuts, which reduce EMIs and total interest. Yateesh Wahaal, Director of M3M India, stressed that location, sustainable pricing, and assured quality create more enduring benefits than temporary incentives. Binitha Dalal suggested buyers assess the overall value proposition, including flexible payment plans and meaningful benefits tailored to individual needs.
The shift toward wellness-oriented homes is influencing buyer choices. Salil Kumar, Director of Marketing & Business Management at CRC Group, said, “Affluence today is measured not just in square footage, but in access to green spaces, clean air, natural light, and mental well-being. Developers are responding with homes that genuinely enhance quality of life.”
Experts agree that this festive season can be an opportune time to purchase, especially for end-users seeking stability and long-term value. With supportive GST reforms, accessible financing, and improved execution by developers, buyers can benefit most by focusing on transparent pricing, credible developers, project delivery, and lifestyle-oriented offerings rather than short-term seasonal incentives.
Frequently Asked Questions
What are the main benefits of buying property during the festive season?
The festive season often sees developers offering attractive deals, flexible payment plans, and value-added amenities. Additionally, government policies and GST reductions can lower overall costs, making it an ideal time to invest.
How does the recent GST reduction on construction materials benefit homebuyers?
The GST reduction on cement and allied materials can lower construction costs, which developers may pass on to buyers through more affordable pricing, flexible payment structures, or enhanced project features.
What should homebuyers focus on more than festive add-ons?
Homebuyers should prioritize transparent base prices, developer credibility, project delivery timelines, and overall value propositions, including sustainable pricing and quality, over temporary festive incentives like appliances or gold coins.
How are developers responding to the shift towards wellness-oriented homes?
Developers are incorporating features such as green spaces, clean air, natural light, and mental well-being into their projects to enhance the quality of life for residents, reflecting a growing trend in the real estate market.
What factors should homebuyers consider to make the most of the festive season property market?
Homebuyers should focus on long-term value, transparent pricing, credible developers, timely project delivery, and lifestyle-oriented offerings. These factors are more important than short-term seasonal incentives and can provide lasting benefits.
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