Flower Farmers Seek Heritage Tag for Mardol Jasmine Cultivation
Flower farmers in Mardol, Goa, are seeking a heritage tag to protect their traditional jasmine cultivation from real estate threats and preserve their cultural identity.
Jasmine CultivationHeritage TagMardolReal EstateGoaReal EstateJun 29, 2025
The initiative was spearheaded by Fulkar Samaj President Pratap Naik, who had earlier written to the board seeking heritage status for the cultivation. “The Mardol Zayo is renowned across Goa for its exceptional fragrance and is highly sought after,” said a member of the Fulkar Samaj. “But now we are not just losing a flower, we are losing our identity and livelihood.”
Cultivators at a meeting held at Priol alleged that the real estate lobby poses a threat to their age-old trade. They also said that there have been incidents of arson targeting their farms. In recent years, several suspicious fires—allegedly set by unknown individuals—have damaged large portions of the century-old jasmine plantations. Given these threats, the cultivators have urged that their farmlands be officially designated as a jayo orchard cluster. This, they said, will ensure that neither the farmers nor the landowners can sell these lands, thereby preserving a vital vocation symbolic of Goa’s cultural identity.
The Fulkar Samaj has also demanded that these lands be safeguarded against future sales by including them as a jayo orchard cluster in the regional plan. The heritage tag and protected status would not only preserve the unique floral heritage of Mardol but also provide a sense of security to the farmers who have dedicated their lives to this traditional practice.
Frequently Asked Questions
What is the Fulkar Samaj's primary demand?
The Fulkar Samaj is demanding a heritage tag for the Mardol jasmine (Jayo) cultivation to protect it from real estate threats and preserve the cultural identity of the region.
Why is the Mardol jasmine (Jayo) cultivation significant?
The Mardol jasmine is renowned for its exceptional fragrance and is an integral part of Goa’s floral heritage and the livelihood of local farmers.
What threats are the jasmine cultivators facing?
The cultivators are facing threats from the real estate lobby and incidents of arson targeting their farms, which have damaged large portions of the century-old jasmine plantations.
What is the proposed solution to protect the jasmine cultivation?
The proposed solution is to designate the jasmine farmlands as a jayo orchard cluster, ensuring that neither the farmers nor the landowners can sell these lands, thereby preserving the traditional practice.
How would the heritage tag benefit the farmers?
The heritage tag would provide a sense of security to the farmers and help preserve the unique floral heritage of Mardol, ensuring the continuation of this traditional practice for future generations.
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