FraX Surpasses ₹1 Crore GMV in Two Months, Aims for ₹400 Crore by FY27

Gurugram-based proptech startup FraX has announced that it has crossed ₹1 crore in gross merchandise value (GMV) within two months of its launch. The company is now targeting ₹400 crore in GMV by the fiscal year 2027. This significant milestone underscores the growing demand for digital real estate investment platforms, particularly among younger investors.

Traditionally, real estate has been one of India’s most preferred long-term wealth creation avenues. However, it has remained challenging for retail investors to access due to high entry costs, legal complexities, paperwork-intensive transactions, and liquidity constraints. For many investors, direct participation in premium residential real estate has required capital commitments running into several lakhs, effectively limiting access to affluent buyers.

Founded by IIT BHU alumni Prabhav Tanay and Tushar Chaudhary, FraX aims to address this issue by enabling users to invest in premium residential real estate with minimum investments starting at ₹10,000. The platform offers curated access to residential inventory from developers such as DLF and Max Estate, allowing users to participate in premium real estate through fractional ownership rather than full property purchases.

FraX’s broader thesis is that while the demand for premium real estate remains consistently strong, the format through which investors want to access the asset class is evolving rapidly. Younger investors increasingly prefer lower-ticket, digital-first, and flexible access to historically high-value asset classes, in line with the convenience they experience across equities, mutual funds, and other financial products.

According to FraX, investor demand has been strongest for branded and institutional-grade developers, indicating that users are seeking curated exposure to premium and trusted real estate opportunities. Developers such as DLF and Max Estate attract investor confidence due to their established track record, brand credibility, and long-term appreciation potential.

The company has recorded more than 10,000 app downloads and maintains an average 4.8 rating across the App Store and Play Store. Notably, 80% of users are below the age of 35, and 23% have reinvested within the first month. Additionally, 20% of investors have allocated capital to cities outside their city of residence, suggesting that users increasingly view real estate as a portfolio diversification tool rather than simply a location-based or home ownership decision.

FraX ensures that users can buy and sell holdings digitally, with liquidity supported through buyer matching mechanisms on the platform. Sell requests are processed digitally, with settlements completed within two working days after buyer matching. Each investor is assigned a dedicated investment manager to assist with onboarding and portfolio-related queries.

Investor funds are routed through escrow structures maintained with ICICI Bank under trustee supervision. Each property is housed in a dedicated special purpose vehicle (SPV), with investor ownership tied to equity in the underlying legal entity. Ownership can be independently verified through the government’s MCA portal. All users undergo DigiLocker-based KYC verification, and each listed property maintains an exclusive verified owner group to improve transparency among co-owners.

FraX ensures that all listed properties undergo legal, financial, and title diligence before being made available on the platform. The broader team brings prior experience from organizations such as PayU, Blinkit, Airtel, CultFit, hBits, and Limeroad.

“Our view is that demand for premium real estate remains very strong, but the format through which investors want to access the asset class is changing rapidly,” said Tushar Chaudhary, co-founder of FraX. “We believe the next phase of investing will involve making historically exclusive asset classes more accessible, flexible, and digital for retail investors.”

Industry estimates suggest India’s fractional ownership market is expected to grow significantly over the coming years as investors increasingly seek diversified exposure to alternative and lower-ticket investment opportunities. FraX is focused on making premium real estate investing more accessible, digital, and flexible for younger investors across India.