From Hollywood Glamour to Business Savvy: Priyanka Chopra's Diversified Ventures
Priyanka Chopra's foray into the beauty industry and strategic real estate investments have solidified her position as a multifaceted businesswoman and global icon.
Priyanka ChopraAnomaly Hair CareBusinesswomanReal Estate InvestmentsBeauty IndustryReal EstateJul 15, 2024
Anomaly Hair Care, launched in February 2021, has disrupted the beauty industry with its gender-neutral and cruelty-free products. The brand's commitment to providing hair care solutions free from harmful chemicals has resonated with consumers worldwide. Starting with a soft launch in the USA, Anomaly Hair Care expanded its reach to other countries, including India, where it is available on Nykaa. The brand's eco-friendly and budget-conscious approach has made it a standout in the market, with its products priced at an affordable US $5.99.
According to Cosmetify, Anomaly generated approximately £429 million (around INR 4,300 crore) in business last year, making it the second wealthiest beauty brand globally. Rihanna's Fenty Beauty held the top spot with a business of £477 million (around INR 4,800 crore) for the year.
Beyond her beauty brand, Priyanka Chopra has also made significant investments in real estate. According to Indian income tax disclosures, she owns about nine properties, including five in the Raj Classic building in Mumbai and an apartment in New York City. Her strategic investments in real estate have not only diversified her portfolio but also earned her a reputation as a savvy businesswoman.
Priyanka Chopra's vision for Anomaly stemmed from a market gap she identified. 'I decided I wanted to do a beauty line, but I didn’t know what it would be until I realised what the gap in the market was. You’ve seen a lot of skincare be sustainable, clean, vegan, and cruelty-free, but you haven’t really seen that in hair care much. I wanted superior products, no parabens, and sulphates, but super clean,' the actress told ELLE US.
Priyanka Chopra's multifaceted success in business and entertainment has solidified her position as a prominent figure in both industries. Her ability to identify market gaps and create successful businesses has made her a role model for aspiring entrepreneurs and a force to be reckoned with in the world of business.
Frequently Asked Questions
What is Priyanka Chopra's beauty brand called?
Anomaly Hair Care
What is the unique selling point of Anomaly Hair Care products?
They are gender-neutral, cruelty-free, and free from harmful chemicals.
How much did Anomaly generate in business last year?
Approximately £429 million (around INR 4,300 crore)
How many properties does Priyanka Chopra own?
About nine properties, including five in the Raj Classic building in Mumbai and an apartment in New York City.
What inspired Priyanka Chopra to create Anomaly Hair Care?
She identified a market gap in the hair care industry for sustainable, clean, vegan, and cruelty-free products.
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