Ganesh Chaturthi 2025: Real Estate Developers Bet on Flexible Payment Plans to Boost Sales
As Ganesh Chaturthi 2025 approaches, real estate developers in Mumbai are focusing on flexible payment schemes like Buy Now, Pay Later to attract homebuyers. These schemes, while popular, come with their own set of pros and cons.
Real EstateFlexible Payment PlansGanesh ChaturthiMumbaiHomebuyersReal EstateAug 27, 2025
Unlike earlier years, when developers offered freebies like gold coins, free stamp duty, or foreign trips, these incentives have largely disappeared. Instead, flexible payment plans are dominating the market. Developers report that around 20–30% of buyers opt for these schemes when they are available.
Industry experts caution that such plans are not suitable for everyone. For buyers relying on home loans, Buy Now, Pay Later schemes can increase overall financing costs. However, for those partially self-funding and expecting liquidity in the near term, whether through a property sale or other sources, these schemes can offer much-needed breathing space, even if it comes at a slightly higher cost.
Salaried homebuyers, who typically depend on home loans, may not prioritize flexible payment schemes. In contrast, self-funded buyers or those liquidating investments often find part-payment options more advantageous, as they provide flexibility and allow them to capitalize on festive offers. “Interestingly, while the actual uptake of such schemes is only about 20%, they continue to hold strong value, not just as a financing tool, but also as an attractive proposition that builds confidence and sustains market interest,” said Arpit Jain, director of Arkade Developers Limited.
“We are also witnessing a shift in homebuyer preferences, and today homebuyers value direct savings on the apartment more than complimentary giveaways. They prefer to channel these savings into personalizing their home interiors. However, keeping an evolving mindset in focus, we have rolled out our initiative named ‘Your Home, Your Payment Plan’ across all our ongoing projects,” Jain added.
In Mumbai’s real estate market, developers are offering fewer freebies, but flexible payment plans remain popular. “We expect such schemes to continue through the ongoing 2025 festive season as well,” said Ritesh Mehta, Senior Director and Head (North & West), Residential Services and Developer Initiatives at JLL India.
Several Mumbai Metropolitan Region (MMR) developers, including Rustomjee Group, Hiranandani Group, Arkade Developers, Kalpataru Group, and Chandak Group, are offering flexible payment plans to potential homebuyers.
According to real estate experts, flexible payment plans can be useful for some homebuyers but not for others, as they often lead to higher financing costs despite offering the benefit of delayed payments. “In today’s market, no developer wants to lose a buyer. Whether large, mid-sized, or small developers, most are willing to extend payment schemes if requested. That said, in our experience, only two or three out of every 10 homebuyers in Mumbai actually opt for such plans. For those taking a home loan, Buy Now, Pay Later or flexi-payment schemes typically increase the overall finance cost. However, for buyers who are partially self-funding and expect additional funds in the near future, the option of deferring payments can be helpful, even if it comes at some extra cost,” a developer, who did not wish to be named, told HT.com.
Real estate developers still highlight these easy payment plans in advertisements and hoardings because they help grab attention, create market buzz, and generate leads. Additionally, it is also catering to those 20% for whom the easy payment plan offer is a financial tool to finance their home.
According to Knight Frank India, a real estate consultancy, nearly 96% of the 47,035 primary housing units sold in the MMR during the first half of 2025 were priced below ₹5 crore. Homes priced at ₹5 crore and above were primarily purchased by upgrade buyers seeking larger and more premium residences.
Frequently Asked Questions
What are the typical flexible payment schemes offered by real estate developers during Ganesh Chaturthi?
Real estate developers often offer Buy Now, Pay Later schemes, which allow buyers to defer payments and provide flexibility. These schemes are designed to attract homebuyers during the festive season.
How do flexible payment plans affect the overall cost of a home purchase?
Flexible payment plans can increase the overall financing costs for homebuyers, especially those relying on home loans. However, for partially self-funded buyers expecting liquidity in the near term, these schemes can offer much-needed breathing space.
What types of buyers typically opt for flexible payment schemes?
Self-funded buyers or those liquidating investments often find part-payment options more advantageous. Salaried homebuyers, who typically depend on home loans, may not prioritize these schemes.
How are real estate developers marketing these flexible payment schemes?
Developers highlight these easy payment plans in advertisements and hoardings to grab attention, create market buzz, and generate leads, even though only about 20% of buyers actually opt for them.
What is the trend in home prices in Mumbai's real estate market?
According to Knight Frank India, nearly 96% of the primary housing units sold in the MMR during the first half of 2025 were priced below ₹5 crore. Homes priced at ₹5 crore and above are primarily purchased by upgrade buyers seeking larger and more premium residences.
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