Gera Developments Launches WellnessCentric Homes™ in Pune with Hrithik Roshan as Brand Ambassador

Gera Developments, one of the leading real estate players in Pune, has introduced its newest project, WellnessCentric Homes™. This innovative residential brand is designed to bring holistic well-being to the users, making it a daily reality through the integration of smart architecture, lifestyle programs, and community living. To convey the brand and its values, the project has brought on board Bollywood superstar Hrithik Roshan as its brand ambassador.

The concept of WellnessCentric Homes™ by Gera is simple yet powerful: wellness should not be an activity done occasionally or a short-lived resolution. Instead, it should be firmly ingrained in the structures, lighting, and arrangement of the home. After the successful launch of ChildCentric® Homes, which revolutionized family-friendly spaces, Gera is now addressing the challenge of maintaining health and wellness in the midst of digitized and fast-paced lifestyles.

The design of these homes includes features like sunroofs and windows that allow natural light and fresh air to circulate, promoting better health and wellness. The project also emphasizes measurable aspects of well-being, such as better sleep, more time in natural light, and mental and physical balance. Residents can participate in health initiatives led by instructors, including yoga, Pilates, aqua aerobics, nutrition consultations, personal coaching, and community wellness activities.

Rohit Gera, Managing Director of Gera Developments, shared the vision behind the initiative: “From ChildCentric® to WellnessCentric Homes™, we continue our journey of transforming homes from static spaces to intuitive ecosystems. In today’s world, work has followed us home, and time for ourselves has shrunk. While people aspire to wellness, it’s rarely sustained. We call this wellness inertia, and Gera’s WellnessCentric Homes™ are designed to help people overcome it by creating an environment where well-being feels effortless.”

The core of the project is the 3-Tier Habit Infrastructure, which aims to encourage the development of positive health habits that last. The initial step, Nudge, promotes health-friendly behavior through unobtrusive architectural guidance. The second step, Support, provides continuous guidance and community-linked wellness programs. The final step, Sustain, enables the creation of adaptable, individualized plans for habit continuation on a daily basis. Together, these three levels ensure that the home becomes an active agent for promoting holistic well-being.

Hrithik Roshan, whose life is a perfect example of a rigorous workout and balanced lifestyle, is in agreement with the concept of WellnessCentric Homes™. He has been appointed as the brand ambassador and said, “At the end of the day, we all want to enhance the quality of life for ourselves and our loved ones. Gera has placed wellness at the heart of home design, and that’s what makes the WellnessCentric Homes™ concept so special. These spaces inspire balance, mindfulness, and purpose every day. I’m proud to represent a brand that is reimagining what it means to live well.”

Rohit Gera added, “Hrithik’s association goes beyond celebrity endorsement. His commitment to fitness, discipline, and balanced living perfectly mirrors the philosophy we’ve built into these homes. He embodies the idea that wellness isn’t an act but a way of life.”

Gera Developments has been a leader in climate-first and customer-friendly initiatives, ranging from the launch of India’s first five-year real estate warranty in 2004 to its ChildCentric® Homes. The company has executed pioneering projects in Pune, Goa, Bengaluru, and even California, blending innovation with empathy to solve lifestyle challenges through design and service excellence. Homeowner-friendly measures such as the GeraWorld® mobile app and Club Outdo loyalty program seek to create customer intimacy and promote engagement.

With WellnessCentric Homes™, Gera sets the vision of living spaces not just as places where people reside but as places that significantly contribute to physical, mental, and social wellness. By combining elements of architecture, science, and lifestyle design, the project ensures that the health of body, mind, and spirit is deeply felt, real, and measurable. In a world where wellness is often just a trend, Gera’s move is setting a new standard for modern, conscious living.