Gera Developments Revolutionizes Modern Living with India's First WellnessCentric Homes
Gera Developments, a pioneer in real estate innovation, introduces WellnessCentric Homes in India, designed to integrate holistic wellness into daily living through evidence-based design and curated wellness programs.
Wellnesscentric HomesReal Estate InnovationGera DevelopmentsHolistic WellnessProperty DesignReal Estate PuneNov 05, 2025
After successfully redefining how young, modern families live with its ChildCentric® Homes, Gera Developments is now bringing wellness home. Gera's WellnessCentric Homes are conceived as living ecosystems that actively nurture the harmony of mind, body, and spirit through evidence-based design, curated wellness programs, and community engagement.
Thoughtful layouts, pure air, balanced light, and wellness zones come together with guided programs and community spaces that fuel the body, restore the mind, and lift the spirit. Gera's WellnessCentric Homes reimagine modern living by integrating wellness into both design and daily life. The concept moves beyond mere amenities and is anchored in wellness design, wellness amenities, and expert-led services to deliver measurable wellness outcomes: better sleep, more daylight, and mindful movement, bringing thought and rigor to what was once an intangible lifestyle goal.
Residents will have access to yoga and Pilates sessions, aqua aerobics, nutrition consultations, personal fitness coaching, and community wellness initiatives delivered through partnerships with wellness experts.
Rohit Gera, Managing Director of Gera Developments, said, 'From ChildCentric® to WellnessCentric Homes, Gera Developments continues its journey of transforming homes from static spaces to intuitive ecosystems that enable residents to thrive. In today's fast-paced life, work has followed us home. Time for ourselves has shrunk. And while wellness continues to be desired, it is rarely sustained. We call this wellness inertia, and we set out to enable consumers to overcome it by creating an environment where pursuing a wellness lifestyle feels natural and effortless.'
Gera's WellnessCentric Homes are designed around measurable outcomes from better sleep to balanced living and are supported by a service ecosystem that integrates design, science, and lifestyle management. At the heart of it lies the company's vision of enabling residents to live unstoppable.
At the core of the project is the proprietary '3-tier Habit Infrastructure', a framework that helps residents adopt and sustain wellness through:
Nudge - prompting healthy habits through design
Support - continuous expert guidance and community programs
Sustain - flexible, personalized plans that encourage lifelong wellness
Adding resonance to this vision, Gera Developments announced Hrithik Roshan as the brand ambassador for Gera's WellnessCentric Homes. Known for his discipline, balance, and commitment to holistic fitness, Roshan perfectly mirrors the philosophy of the concept.
Actor and Gera WellnessCentric Homes brand ambassador Hrithik Roshan shares, 'At the end of the day, we all aspire to enhance the quality of life for ourselves and our loved ones. Gera has put wellness at the epicenter of design, and that's what makes the WellnessCentric Homes such a masterpiece. They represent the future of living, spaces that inspire balance, mindfulness, and purpose every day. I wholeheartedly endorse their vision and I'm proud to represent a brand that is changing how we experience our home and everyday life.'
Speaking about the partnership, Rohit Gera said, 'Hrithik's association with Gera's WellnessCentric Homes goes far beyond celebrity endorsement. His discipline, commitment to fitness, and belief in balance reflect the very philosophy we've built into these homes. He embodies the idea that wellness isn't an act, but a way of life, and that alignment makes this partnership truly meaningful.'
Through Gera's WellnessCentric Homes, the company extends its vision of innovation and customer-first thinking, envisioning homes not just as places to live, but as dynamic environments that support healthier, happier, and more connected lives.
About Gera Developments Private Limited:
Gera Developments Private Limited (GDPL), a reputed brand for over 50 years, is one of the pioneers of the real estate business in Pune. Recognized as the creators of premium residential and commercial projects in Pune, Goa, and Bengaluru, the brand has established a global presence through developments in California, USA. GDPL prides itself on providing long-term value to customers, with a distinct customer-first approach. The philosophy at Gera of 'Let's Outdo' rests on the trinity of Innovation, Transparency, and Enhanced Customer Experience. It is at the heart of Gera's effort to infuse innovation and transparency in real estate and home building, with an unwavering focus on meeting the shifting lifestyle dynamics of their customers while upholding the premium living experience.
The company introduced a 5-Year Warranty on Real Estate, consisting of Preventive Maintenance and Repairs, and provision of insurance on buildings way back in 2004 for the first time in India. RERA mandated the same only in 2017. Gera also introduced India's first and only 7-year warranty in Real Estate. They have designed and launched a pathbreaking concept, the award-winning ChildCentric® Homes, which revolutionized the real estate sector for both developers and home buyers. Other revolutionary and highly successful product lines have been Intelliplexes™, SkyVillas™, and The Imperium series. In their 50th year, the company launched yet another first-of-its-kind industry initiative—Gera's Home Equity Power—by providing financial flexibility to customers to withdraw funds from their prior payments to meet financial emergencies.
These products are matched by the services of the GeraWorld® Mobile App, which brings speed, convenience, and transparency to the buyer, enhancing customer experience. Gera has also launched the Club Outdo initiative, a tech-driven loyalty and referral program that provides multiple benefits, offers, and community engagement opportunities to existing and new customers.
The company emphasizes delivering value-added experiences to customers, with projects designed around the evolving needs of their customers. Driven by trust, quality, a customer-first mindset, and innovation, the brand has won several national and international awards on both the product and service fronts.
Gera continues to be ranked amongst the Top 50 Great Mid-Size Workplaces™ 2024 in India by the Great Place to Work® (GPTW) Institute for seven years in a row. This year, we have also been proudly recognized as one of India's Best Workplaces™ in the Real Estate Industry and India's Best Workplaces™ in Building a Culture of Innovation for All.
Gera envisions raising the standards of real estate in India. As we redefine new standards of service orientation, product innovation, real estate marketing, and brand building, we are consistently generating fresh value for its stakeholders while setting new benchmarks for the industry.
Please visit www.gera.in for more information.
Frequently Asked Questions
What are Gera's WellnessCentric Homes?
Gera's WellnessCentric Homes are residential properties designed to integrate holistic wellness into daily living. They feature evidence-based design, wellness amenities, and expert-led programs to promote better sleep, more daylight, and mindful movement.
How does Gera's 3-tier Habit Infrastructure support wellness?
Gera's 3-tier Habit Infrastructure includes: Nudge (prompting healthy habits through design), Support (continuous expert guidance and community programs), and Sustain (flexible, personalized plans that encourage lifelong wellness).
Who is the brand ambassador for Gera's WellnessCentric Homes?
Hrithik Roshan, a Bollywood superstar known for his discipline and commitment to holistic fitness, is the brand ambassador for Gera's WellnessCentric Homes.
What unique features do Gera's WellnessCentric Homes offer?
Gera's WellnessCentric Homes offer thoughtful layouts, pure air, balanced light, wellness zones, and access to yoga, Pilates, aqua aerobics, nutrition consultations, personal fitness coaching, and community wellness initiatives.
What is Gera Developments' vision for the future?
Gera Developments aims to raise the standards of real estate in India by focusing on innovation, transparency, and enhanced customer experience. They envision homes as dynamic environments that support healthier, happier, and more connected lives.
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