Goa Emerges as a Leading Destination for Serviced Residences in India

Colliers' latest report highlights the growing investment potential in Goa, driven by the rising demand for serviced residences and a shift in traveler preferences.

Real EstateServiced ResidencesGoaInvestment TrendsTourismReal EstateSep 04, 2025

Goa Emerges as a Leading Destination for Serviced Residences in India
Real Estate:India’s real estate sector is undergoing a significant transformation as serviced residences transition from a niche concept to a mainstream investment class. Traditionally concentrated in Tier-I cities such as Mumbai, Delhi-NCR, and Bengaluru, this segment has attracted increasing investor attention due to global demand for flexible living solutions. These serviced residences, often tied with leading hotel brands, offer the comfort of a home combined with the 4–5-star amenities of a hotel, making them highly appealing to both business and leisure travelers.

Beyond Tier-I cities, a new wave of growth is emerging in tourism-centric destinations. Locations such as Goa, Rishikesh, and Kasauli are witnessing heightened demand, driven by several factors:

- A rising preference for long-stay and experiential stays.
- The growth of remote and flexible work culture.
- A shift in traveler mindset from regular hotels to branded, professionally managed residences.
- Increasing appeal among second-home buyers seeking rental visibility and ROI alongside lifestyle benefits.

In Tier-I cities, branded serviced residences associated with national or international hotel brands command average sale prices of around Rs 22,000 per sqft in Delhi, Rs 19,500 per sqft in Bengaluru, and Rs 25,000 per sqft in Mumbai. In contrast, tourist destinations offer more attractive entry points, with Goa starting at Rs 11,500 per sqft, followed by Kasauli and Rishikesh at Rs 9,500 and Rs 8,500 per sqft, respectively.

Goa stands out as India’s premier leisure and lifestyle destination, with its unique blend of affordability, premium hospitality tie-ups, planned infrastructure projects, and strong tourism-driven demand. The state has gradually shifted from villa to apartment typology, with serviced residences emerging as one of the next major investment trends in India.

As global travelers and domestic buyers increasingly seek lifestyle-driven real estate options, serviced residences in Goa will be an ideal combination of price appreciation, consistent rental yields, and long-term lifestyle benefits. This will cement the state’s place as a preferred destination for investors and homeowners across India and globally. Over the years, Goa’s residential price appreciation has grown nearly 2.6X, from Rs 4,000 to Rs 10,300 per sqft (2019-2025). Going forward, development is expected to expand from the coast to the hinterland, driven by the operationalization of the Mopa International Airport, the planned Phase 3 and 4 expansions, proposed Aerocity, and the DMIC corridor. This wave of growth is projected to fuel further price appreciation of 2.5–3.0X by 2032, with rental yields ranging from 8-12%.

Serviced residences are transforming into a high-performing asset class, combining investment growth with lifestyle appeal. With rising demand across emerging micro-markets, investors and homeowners have a unique opportunity to unlock long-term good returns on investment, capital appreciation, and attractive rental yields as second or holiday home investments, according to Swapnil Anil, managing director, advisory services, Colliers India.

Frequently Asked Questions

What are serviced residences?

Serviced residences are fully furnished and managed living spaces that combine the comfort of a home with the amenities of a 4–5-star hotel. They are ideal for both business and leisure travelers.

Why are serviced residences becoming popular in Goa?

Goa is becoming popular for serviced residences due to its unique blend of affordability, premium hospitality tie-ups, planned infrastructure projects, and strong tourism-driven demand.

What are the key factors driving the demand for serviced residences in tourist destinations?

Key factors include a rising preference for long-stay and experiential stays, the growth of remote and flexible work culture, and a shift in traveler mindset towards branded, professionally managed residences.

How do the prices of serviced residences in Goa compare to Tier-I cities?

Serviced residences in Goa start at Rs 11,500 per sqft, which is more affordable compared to Tier-I cities like Delhi (Rs 22,000), Bengaluru (Rs 19,500), and Mumbai (Rs 25,000) per sqft.

What is the projected growth in Goa's real estate market?

Goa’s residential price appreciation is expected to grow by 2.5–3.0X by 2032, with rental yields ranging from 8-12%, driven by infrastructure projects and strong tourism demand.

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