Goa Govt Directs Real Estate Firm to Withdraw 'Obnoxious' Advertisement

The state government has directed The House of Abhinandan Lodha Group to withdraw its controversial advertisement captioned 'Delhi Rulers of India, Now Conquer Goa' immediately.

Goa GovernmentReal EstateAdvertisementAbhinandan Lodha GroupControversyReal EstateSep 12, 2024

Goa Govt Directs Real Estate Firm to Withdraw 'Obnoxious' Advertisement
Real Estate:The Goa government has directed a real estate firm to withdraw its controversial advertisement, which has been deemed 'obnoxious' and hurtful to the sentiments of Goans. In a letter written by the Home Department, The House of Abhinandan Lodha Group has been warned of action if it fails to comply with the direction.

The department of Home wrote a letter signed by Under secretary (Home-I) Manesh Hari Kedar to manager of The House of Abhinandan Lodha Group, Esmeralda Greens, Bainguinim, Goa on Thursday. The letter states that the caption used in the advertisement is highly objectionable and has hurt the sentiments of Goans.

The advertisement, which was issued in May, stated about a proposed township in Karapur village in Bicholim taluka. Many people, including social activists, were shocked to see the advertisement and had criticised the state government for 'selling' Goa to Delhi people.

Residents of Mulgao in Bicholim had demanded that the conversion sanad issued by North Goa Collector and the provisional NOC issued by town and country planning department and village panchayat of Karapur-Sarvan to Abhinandan Lodha Group through Errichter Infra Private Limited for subdivision and development of plot in Karapur be suspended and revoked.

The villagers had pointed out that the real estate company received provisional approval to subdivide the land into 1,388 plots, each ranging from 116 to 170 square metres. According to them, each plot was supposed to be sold for more than Rs 95 lakh, which indicated clear misuse of the provisions.

The residents also demanded a thorough investigation into procedural and regulatory lapses associated with the project and called for protecting the right of life of the villagers and agricultural tenants.

About Abhinandan Lodha Group Abhinandan Lodha Group is a real estate firm that has been involved in several projects across India.

Frequently Asked Questions

What was the advertisement about?

The advertisement was about a proposed township in Karapur village in Bicholim taluka.

Why was the advertisement deemed 'obnoxious'?

The advertisement was deemed 'obnoxious' because it hurt the sentiments of Goans and was seen as an attempt to 'sell' Goa to Delhi people.

What action did the Goa government take against the real estate firm?

The Goa government directed the real estate firm to withdraw the advertisement immediately and warned of action if it failed to comply.

What were the demands made by the residents of Mulgao?

The residents of Mulgao demanded that the conversion sanad and provisional NOC issued to Abhinandan Lodha Group be suspended and revoked.

What was the proposed project about?

The proposed project was about subdividing the land into 1,388 plots, each ranging from 116 to 170 square metres, which was supposed to be sold for more than Rs 95 lakh.

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