Godrej Interio Unveils Ready-to-Furnish Flat Solutions with Leading Developers
Godrej Interio, a leading home and office furniture brand, has launched its Ready-to-Furnish Flat Solutions in collaboration with top real estate developers in major cities like Mumbai, Pune, Bangalore, Delhi NCR, and Hyderabad. This initiative aims to transform the home-buying experience by offering fully furnished and customized flats.
FurnitureReal EstateHomebuyersCustomizationTechnologyReal EstateJul 28, 2025
As a pioneering move in the industry, Godrej Interio aims to build stronger recall among homebuyers and create a sustainable growth engine for its retail business. The company anticipates that this offering will contribute up to 10% of its total business volume over the next five years, underscoring its strategic importance in the brand’s growth trajectory.
Swapneel Nagarkar, Business Head and Executive Vice President of Godrej Interio, commented on the initiative, “This initiative reflects our commitment to delivering superior value to the modern Indian homebuyer. Today’s homeowners seek spaces that reflect their evolving lifestyles, where functionality meets style, and technology enhances comfort. By integrating our thoughtfully designed and stylish products early in the home-buying journey, we empower customers to easily visualize and personalize their living spaces.”
Nagarkar added, “Our technology-enabled solutions, combined with immersive physical touchpoints like curated model flats, offer the ideal balance of digital convenience and real-world experience, redefining what ‘move-in ready’ truly means for the aspirations of modern Indian homes.”
Godrej Interio has already secured over 50 partnerships with prominent developers across India, including BMR Projects and Arjun Infra in Ongole (Andhra Pradesh), The Park View in Vijayawada (Andhra Pradesh), and Utkal GreenEx in Bhubaneswar (Odisha), with additional collaborations in the pipeline.
With over 50% of Interio’s business driven by new homebuyers, the brand recognized a unique opportunity to engage with customers at the moment of home possession. The offering includes a comprehensive range of products from modular and standard bedroom furniture, steel and wooden wardrobes, and modular kitchens to living and dining sets, all engineered for optimal space utilization and modern aesthetics.
Customers can personalize their homes using Interio’s modular solutions, such as UPMODS beds, Kreation X3 wardrobes, modular sofas, and dining sets customized to fit specific flat layouts. Through tools like the 3D Room Planner and Product Configurator, buyers can digitally visualize their selections, making the design process intuitive and engaging.
The Ready-to-Furnish Flat Solutions offer significant benefits in terms of value and convenience. Curated furniture collections, exclusive package pricing, and pre-designed layouts reduce the time and effort required to set up a new home. Depending on customization and volume, delivery and installation can be completed within 2 days to 4 weeks. Interio has also partnered with financial institutions to offer attractive EMI and NCEMI plans, tailored specifically for new homebuyers.
Launched in major metros, the service will soon expand to Tier II cities through Interio’s extensive dealer network. Offered at the time of possession, furnishings are available either as standard inclusions or optional upgrades, depending on the developer partnership. Each package is tailored to individual projects, ensuring a personalized fit aligned with the home’s dimensions and décor. Interio then manages the installation end-to-end, enabling customers to move into homes that are not just functional, but thoughtfully styled to reflect modern Indian sensibilities.
Frequently Asked Questions
What is Godrej Interio's Ready-to-Furnish Flat Solutions?
Godrej Interio's Ready-to-Furnish Flat Solutions is a program that offers fully furnished sample flats in collaboration with leading real estate developers. It includes a comprehensive range of furniture and interior design options, tailored to modern homebuyers' needs.
Which cities are included in this initiative?
The initiative is currently available in major cities such as Mumbai, Pune, Bangalore, Delhi NCR, and Hyderabad, with plans to expand to Tier II cities.
How does this initiative benefit homebuyers?
Homebuyers benefit from curated furniture collections, exclusive package pricing, pre-designed layouts, and the convenience of having everything set up within 2 days to 4 weeks. Additionally, they can personalize their homes using Interio’s modular solutions and digital tools.
What financial options are available for new homebuyers?
Godrej Interio has partnered with financial institutions to offer attractive EMI and NCEMI plans, making it easier for new homebuyers to afford the furnishings.
How can customers customize their homes with Interio’s solutions?
Customers can use Interio’s 3D Room Planner and Product Configurator to visually select and customize furniture and interior designs, ensuring a personalized fit for their specific flat layouts.
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