Godrej Properties Launches Pune Chapter of C.R.E.W to Boost Women's Representation in Real Estate
Godrej Properties Ltd., a leading real estate developer in India, launched the Pune Chapter for the Collective of Real Estate Women (C.R.E.W) to empower women professionals in the real estate sector.
Real EstateWomen EmpowermentGender DiversityConstructionCrewReal Estate PuneJul 25, 2024
The C.R.E.W initiative is envisioned as a holistic approach that goes beyond mere numbers, focusing on creating an ecosystem where women can truly thrive by addressing both functional and emotional needs. This is not confined to Godrej Properties but is envisioned as a national movement to inspire the real estate sector to prioritize gender diversity.
The launch event gathered influential leaders and professionals, marking a significant step towards advancing gender diversity and inclusion in the industry. It featured panel discussions, interactive workshops, and networking opportunities.
Megha Goel, CHRO, Godrej Properties Limited, said, 'The rationale behind launching this forum stems from all the work that we have done till now in the space and where we want to reach. We look forward to building CREW over the next few years as a thriving collective of all women in the real estate sector, especially on the construction side, which typically has not been the most attractive sector for women.'
C.R.E.W's activities are tailored to India's unique cultural and business context, addressing gender norms and biases for relevance and effectiveness. The platform promotes flexibility policies, work-life balance, and career growth to drive culture change and engage employees at all levels.
About Godrej Properties Limited Godrej Properties brings the Godrej Industries Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines a 127-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.
Frequently Asked Questions
What is the primary objective of the Collective of Real Estate Women (C.R.E.W)?
The primary objective of C.R.E.W is to empower women professionals in the real estate, construction, and allied sectors.
What percentage of women representation does Godrej Properties have in Pune for FY24?
Godrej Properties has 32% women representation in Pune for FY24.
What is Project Woolf?
Project Woolf is an internal study that engaged over 500+ women, analyzing attrition and engagement data, and developing targeted solutions based on functional and emotional needs.
What is the focus area of C.R.E.W's activities?
C.R.E.W's activities are tailored to India's unique cultural and business context, addressing gender norms and biases for relevance and effectiveness.
What is Godrej Properties' commitment to sustainability?
Godrej Properties is committed to sustainable development, with a goal of making all its developments third-party certified green buildings.
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