Godrej Unveils Advanced Smart Security Solutions in Pune
Godrej Enterprises Group introduces a new line of tech-enabled home lockers in Pune, addressing the growing demand for luxury and security in the city's evolving real estate market.
GodrejPuneSecurity SolutionsReal EstateLuxury ResidencesReal Estate PuneJun 02, 2025
Pune’s real estate market is evolving with an increasing demand for luxury residences, integrated townships, and smart urban developments. As more residents seek convenience, security, and visual appeal, the need for innovative security solutions has risen. Godrej is addressing this shift by launching a new range of home lockers that combine cutting-edge technology with modern aesthetics.
Pushkar Gokhale, Business Head of Godrej’s Security Solutions, stated, “As cities like Pune transform into smart hubs, security is no longer just about protection; it’s about enhancing everyday life. At Godrej, we’re blending intuitive technology with sleek design to provide solutions that do more than safeguard—they change the way consumers live and work. We are fully committed to this transformation and are targeting significant growth, aiming for an 18% year-over-year increase over the next three years, with a goal of capturing 80% of the home locker market, up from 75%, and strengthening our position in the jewelry segment with a 70% share.”
This expansion is well-timed, as consumer habits in Pune’s jewelry sector are evolving. With gold prices nearing ₹1 lakh per 10 grams, many consumers are exchanging old jewelry for new, which has led to a surge in recycled gold transactions. This shift underscores the increasing need for reliable, secure home lockers for both individual households and jewelry businesses.
To meet this demand, Godrej has introduced the Defender Aurum Pro Royal Class E Safe, a BIS-certified high-security solution designed specifically for jewelers. This product offers top-tier protection and large storage capacity for valuable goods.
This initiative is aligned with the Government’s recent Quality Control Order, requiring all manufacturers to comply with BIS guidelines and provide ISI-certified safes. Additionally, the AccuGoldiEDX Series, designed for purity testing, supports the jewelry ecosystem, catering to retailers, hallmarking centers, and banks involved in gold loan services. For areas where traditional strong rooms aren’t feasible, Godrej’s MX portable strong room panels offer a flexible, high-security alternative.
For homeowners, the latest models like the NX Pro Slide, NX Pro Luxe, Rhino Regal, and NX Seal offer advanced features such as dual-mode access (digital and biometric), iBuzz alarm systems, concealed storage, and interiors that complement modern home designs—blending security seamlessly into daily living.
Looking to the future, Godrej is expanding its reach beyond Pune to other high-potential cities across Maharashtra, particularly those known for their jewelry industries and growing affluence. By strengthening its retail presence and digital platforms, the company aims to provide innovative, accessible security solutions throughout the state.
Frequently Asked Questions
What new products has Godrej launched in Pune?
Godrej has launched a range of advanced home lockers, including the Defender Aurum Pro Royal Class E Safe, NX Pro Slide, NX Pro Luxe, Rhino Regal, and NX Seal. These products offer high security, modern aesthetics, and advanced features like dual-mode access and iBuzz alarm systems.
Why is Pune a strategic market for Godrej's security solutions?
Pune is rapidly growing and urbanizing, with a rising demand for luxury residences and smart urban developments. The city's real estate market is evolving, and residents are seeking more convenient, secure, and visually appealing solutions, making it an ideal market for Godrej's advanced security products.
What is the significance of the Defender Aurum Pro Royal Class E Safe?
The Defender Aurum Pro Royal Class E Safe is a BIS-certified high-security solution designed specifically for jewelers. It offers top-tier protection and large storage capacity for valuable goods, making it ideal for both individual households and jewelry businesses.
How is Godrej addressing the evolving consumer habits in the jewelry sector?
With gold prices nearing ₹1 lakh per 10 grams, many consumers are exchanging old jewelry for new, leading to a surge in recycled gold transactions. Godrej is meeting this demand by providing reliable, secure home lockers and the AccuGoldiEDX Series for purity testing, which supports the jewelry ecosystem.
What is Godrej's future expansion plan?
Godrej is expanding its reach beyond Pune to other high-potential cities across Maharashtra, particularly those known for their jewelry industries and growing affluence. The company aims to strengthen its retail presence and digital platforms to provide innovative, accessible security solutions throughout the state.
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