Google Introduces AI-Image Labeling to Help You Spot the Real Deal
Google's new feature will label AI-generated and edited images to promote transparency online.
GoogleAigenerated ImagesC2pa StandardImage AuthenticationOnline TransparencyReal EstateSep 19, 2024
This feature, integrated into Google Search results, will provide users with greater insight into the origins of images they encounter online. But how does it work?
Google's system relies on the Coalition for Content Provenance and Authenticity (C2PA) standard, an initiative backed by major tech companies like Amazon, Microsoft, Adobe, OpenAI, and Intel. C2PA authentication creates a digital trail for images, embedding information about their origin across both hardware and software.
Google has been instrumental in developing the latest C2PA technical standard (version 2.1) and will leverage a forthcoming C2PA trust list to verify the authenticity of image metadata. Laurie Richardson, Vice President of Trust and Safety at Google, explained,
Frequently Asked Questions
What is the C2PA standard?
The C2PA standard is an initiative aimed at developing a standard for content authentication and provenance, backed by major tech companies like Amazon, Microsoft, Adobe, OpenAI, and Intel.
How does Google's AI-image labeling feature work?
Google's feature relies on the C2PA standard, which creates a digital trail for images, embedding information about their origin across both hardware and software.
What is the purpose of Google's AI-image labeling feature?
The feature aims to provide users with greater transparency about the origins of images they encounter online, helping to promote online transparency and trust.
Will Google's AI-image labeling feature be available on all devices?
Currently, only a handful of cameras from Leica and Sony support the C2PA standard, and broader support from camera manufacturers like Nikon, Canon, Apple, and Google is needed.
How will Google enforce policies related to AI-generated imagery?
Google plans to integrate C2PA metadata into its ad systems to enforce policies related to AI-generated imagery, and will use C2PA signals to inform how it enforces key policies over time.
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