Halal Lifestyle Township Near Mumbai Sparks Controversy, Ad Pulled After Backlash
A proposed real estate project in Maharashtra’s Neral, about 100 km from Mumbai, has sparked a political controversy after its advertisement went viral online. The builder has since removed the ad from social media platforms.
Real EstateHalal TownshipReligious ControversyMaharashtraNeralReal Estate MaharashtraSep 05, 2025
The row erupted after former National Commission for Protection of Child Rights (NCPCR) chairperson Priyank Kanoongo shared the video of the advertisement on his X handle and labeled it “Nation Within The Nation.” Kanoongo criticized the project, saying it was not just an advertisement but a means of spreading a particular message that could divide society.
In the advertisement, a woman was seen wearing a hijab and describing the township as a community providing “authentic community living” with “like-minded families who share the same values.” She highlighted that the place would have prayer spaces and community gatherings within walking distance.
After the backlash over the Halal property, the builder has taken down the ad from their social media platforms. The controversy has also drawn criticism from various quarters, including religious leaders and political figures.
All India Muslim Jamaat National President Maulana Shahabuddin Razvi Barelvi criticized the use of the word “Halal” in the project, stating that it was an attempt to spread hatred in society. “By using such a name and the word Halal, an attempt is being made to send out a particular kind of message. The builders and people involved in this are not working to unite society, but rather to spread hatred and create division,” he told IANS.
Shiv Sena spokesperson Krishna Hegde questioned the motive behind the advertisement and urged the state government to order an investigation into the project. “We need to understand the intent behind such advertisements. It is crucial for the government to step in and ensure that such projects do not promote division and exclusivity,” Hegde said.
The Maharashtra government has been notified about the situation, and a notice has been issued to the authorities to look into the matter. The controversy has reignited discussions about religious inclusivity and the role of real estate in shaping community dynamics.
The Halal Lifestyle Township project highlights the sensitivity surrounding religious and community-based developments in India. While the builder has removed the advertisement, the incident has left a lasting impact on the discourse surrounding religious and community projects in the region.
Frequently Asked Questions
What is the Halal Lifestyle Township project?
The Halal Lifestyle Township is a proposed real estate project in Neral, Maharashtra, about 100 km from Mumbai. It was marketed as a residential space with features tailored for a specific community, including prayer spaces and community gatherings.
Why did the project spark controversy?
The project sparked controversy because it was perceived as promoting exclusivity on religious lines. The use of the term 'Halal' and the emphasis on 'like-minded families' in the advertisement led to accusations of promoting division and segregation.
Who criticized the project?
The project was criticized by former NCPCR chairperson Priyank Kanoongo, All India Muslim Jamaat National President Maulana Shahabuddin Razvi Barelvi, and Shiv Sena spokesperson Krishna Hegde. They raised concerns about the project's potential to spread hatred and create division in society.
What actions were taken in response to the controversy?
In response to the controversy, the builder removed the advertisement from their social media platforms. The Maharashtra government was also notified, and a notice was issued to investigate the project.
What does this controversy reveal about religious and community projects in India?
This controversy highlights the sensitivity surrounding religious and community-based developments in India. It underscores the importance of ensuring that such projects do not promote division and exclusivity, and that they are inclusive and respectful of all communities.
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