HDFC Capital-Backed Reloy Aims for 75% Revenue Growth in FY26 on Robust Housing Sales
HDFC Capital-backed proptech startup Reloy, which helps builders generate referral sales, is on track to achieve a 75% revenue growth to Rs 50 crore in the current fiscal year. The company, which manages customer and property broker relationships for its builder clients, posted a 60% jump in gross revenue to Rs 28.5 crore in 2024-25 from Rs 17.8 crore in the previous financial year.
We are expecting to clock a Rs 45-50 crore revenue in the current fiscal,” Reloy founder and CEO Akhil Saraf told PTI. Reloy operates through dedicated mobile applications, facilitating a nominal commission on referral sales.
Saraf highlighted that the company's performance in the first six months of this fiscal year has been very strong. Reloy is targeting to facilitate Rs 3,500 crore worth of sales in the current fiscal year, compared to Rs 2,000 crore through referral-led sales in the last fiscal year. Referral sales in the first six months of this fiscal have already surpassed the 2024-25 figure.
We have cracked the code of generating referral sales. We are replicating this across all clients,” Saraf said. Reloy is working with almost all leading real estate developers across major states.
Big listed and branded developers have been performing very well post the COVID pandemic and are gaining market share in the primary housing segment. This has helped Reloy's business as well. Sharp appreciation in housing prices and higher supply of luxury homes are also driving the company's revenue growth.
Developers are realising the importance of satisfied homebuyers, and we are helping them maintain long-term relationships with their customers. This trust translates into strong referral sales, which have emerged as a win-win for developers, existing homebuyers, and new buyers alike,” Saraf added. Traditionally, developers focused only on direct sales and broker networks, overlooking referrals. At Reloy, we've built a strong referral system that is creating immense value for all stakeholders.
Founded in 2015, Reloy specialises in real estate loyalty and referrals. It is a B2B2C homeowner and broker management platform that helps builders manage their customers and brokers more efficiently. Reloy has so far raised Rs 13 crore from various investors, including HDFC Capital, which owns around 10% stake in the startup.
The tech solutions offered by the company streamline the post-purchase journey of homeowners. Reloy rewards homeowners with benefits across the ancillary requirements of home interiors and home finance. It helps homeowners in post-purchase exercises like document management, construction tracking, and payments. It also creates a marketplace for other connected needs of home interiors and home finance.
