HDFC Capital-Backed Reloy Aims for 75% Revenue Growth in FY26 on Robust Housing Sales
HDFC Capital-backed proptech Reloy is targeting a 75% revenue surge to Rs 50 crore this fiscal year, driven by strong demand in the housing market and its successful referral sales model.
ProptechReferral SalesReal EstateHdfc CapitalRevenue GrowthReal Estate NewsSep 28, 2025
We are expecting to clock a Rs 45-50 crore revenue in the current fiscal,” Reloy founder and CEO Akhil Saraf told PTI. Reloy operates through dedicated mobile applications, facilitating a nominal commission on referral sales.
Saraf highlighted that the company's performance in the first six months of this fiscal year has been very strong. Reloy is targeting to facilitate Rs 3,500 crore worth of sales in the current fiscal year, compared to Rs 2,000 crore through referral-led sales in the last fiscal year. Referral sales in the first six months of this fiscal have already surpassed the 2024-25 figure.
We have cracked the code of generating referral sales. We are replicating this across all clients,” Saraf said. Reloy is working with almost all leading real estate developers across major states.
Big listed and branded developers have been performing very well post the COVID pandemic and are gaining market share in the primary housing segment. This has helped Reloy's business as well. Sharp appreciation in housing prices and higher supply of luxury homes are also driving the company's revenue growth.
Developers are realising the importance of satisfied homebuyers, and we are helping them maintain long-term relationships with their customers. This trust translates into strong referral sales, which have emerged as a win-win for developers, existing homebuyers, and new buyers alike,” Saraf added. Traditionally, developers focused only on direct sales and broker networks, overlooking referrals. At Reloy, we've built a strong referral system that is creating immense value for all stakeholders.
Founded in 2015, Reloy specialises in real estate loyalty and referrals. It is a B2B2C homeowner and broker management platform that helps builders manage their customers and brokers more efficiently. Reloy has so far raised Rs 13 crore from various investors, including HDFC Capital, which owns around 10% stake in the startup.
The tech solutions offered by the company streamline the post-purchase journey of homeowners. Reloy rewards homeowners with benefits across the ancillary requirements of home interiors and home finance. It helps homeowners in post-purchase exercises like document management, construction tracking, and payments. It also creates a marketplace for other connected needs of home interiors and home finance.
Frequently Asked Questions
What is Reloy's expected revenue for the current fiscal year?
Reloy is expecting to clock a Rs 45-50 crore revenue in the current fiscal year.
How much did Reloy's revenue grow in the previous fiscal year?
Reloy posted a 60% jump in gross revenue to Rs 28.5 crore in 2024-25 from Rs 17.8 crore in the preceding financial year.
What is Reloy's target for sales facilitation in the current fiscal year?
Reloy is targeting to facilitate Rs 3,500 crore worth of sales in the current fiscal year.
How does Reloy generate referral sales?
Reloy manages customer and property broker relationships for its builder clients through dedicated mobile applications and gets a nominal commission on referral sales.
What are the key factors driving Reloy's revenue growth?
Sharp appreciation in housing prices, higher supply of luxury homes, and the growing importance of satisfied homebuyers are key factors driving Reloy's revenue growth.
Related News Articles
Retail Revolution: India's Retail Space Expected to Boom by 50%
The top seven cities in India, including Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, Kolkata, and Chennai, are projected to witness a surge in retail space, with Delhi NCR leading the charge.
Insolvency Proceedings Initiated Against Jaiprakash Associates by NCLT
The National Company Law Tribunal (NCLT) has initiated insolvency proceedings against Jaiprakash Associates, a leading real estate developer, following a plea by ICICI Bank.
Whiteland Corp Partners with Marriott International for Luxurious Housing Project in Gurgaon
Real estate developer Whiteland Corporation has signed an agreement with Marriott International to bring Westin Residences to Gurgaon, offering a luxurious housing project with hotel-inspired lifestyle
New LTCG Rules Bring Relief to Homeowners, Boost Real Estate Stocks
The Finance Minister's decision to amend the LTCG rules has brought cheer to homeowners and boosted real estate stocks. Here's what it means for you.
Shaping Urban India: The Evolution of Real Estate Since Independence
India's real estate sector has played a pivotal role in shaping urban development since independence. With the urban population growing from 62 million in 1947 to over 485 million today, the sector has undergone significant transformations.
Mumbai Police Arrests Conman Who Duped Real Estate Developer of ₹4 Crore and 3.5Kg Gold
Worli police apprehended Dhirendra Chandrakant Shukla, a wanted real estate agent, for duping Avighna Group of Rs2 crore and 3.5kg gold by promising a vacant plot in Worli for development.