HoABL and Zepto Partner to Bring Real Estate to Your Smartphone
The House of Abhinandan Lodha (HoABL) and Zepto have joined forces to allow users to buy land through the Zepto app, making real estate investments faster and more accessible.
Real EstateLand BuyingZeptoHoablSmartphone AppReal Estate NewsAug 19, 2025
HoABL, which has projects in Goa, Alibaug, Ayodhya, Dapoli, and Vrindavan, is expanding into new hotspots like Amritsar and Shimla. Its newly launched Vrindavan Global project is also available through the tie-up.
“This collaboration widens our reach and makes land investment faster, simpler, and fully digital,” said Saurabh Jain, CMO, HoABL.
For Zepto, this is about pushing boundaries beyond groceries and essentials. “HoABL already lets customers buy plots online. By bringing it to Zepto, we’re taking that journey to millions of households,” said Chandan Mendiratta, chief brand and culture officer, Zepto.
HoABL and Zepto said in a release that users will be redirected to a dedicated page for HoABL’s offerings, as part of the partnership, if they type “land” into the search bar of the app. With a few clicks, users will be able to access the inventory available for sale, initiate an inquiry, and also connect to a representative of HoABL to take sales forward. Buyers can pay a refundable token amount, with subsequent payments staggered.
“The House of Abhinandan Lodha and Zepto are partnering to make access to land simple and digital. HoABL’s app lets customers explore, select, and buy plots online; bringing it onto Zepto’s tech-strong platform takes that journey to where millions already shop,” said Chandan Mendiratta, chief brand and culture officer, Zepto.
This innovative partnership is set to revolutionize the way people invest in real estate, making it more accessible and convenient than ever before. With the convenience of the Zepto app and the expertise of HoABL, users can now make informed decisions about their land investments from the comfort of their homes.
Frequently Asked Questions
What is the House of Abhinandan Lodha (HoABL)?
The House of Abhinandan Lodha (HoABL) is a real estate developer with projects in various locations including Goa, Alibaug, Ayodhya, Dapoli, and Vrindavan. They are now expanding into new areas like Amritsar and Shimla.
How does the partnership between HoABL and Zepto work?
When users type 'land' into the Zepto app, they are redirected to a dedicated page for HoABL's offerings. From there, they can explore projects, pay a token amount, and connect with a sales representative to proceed with the purchase.
What locations are covered by HoABL's projects?
HoABL's projects are currently located in Goa, Alibaug, Ayodhya, Dapoli, and Vrindavan. They are also expanding into Amritsar and Shimla.
Can users pay the full amount for the land through the Zepto app?
Users can pay a refundable token amount through the Zepto app. Subsequent payments are staggered and can be arranged through HoABL's sales representatives.
What is the Vrindavan Global project?
The Vrindavan Global project is one of HoABL's newly launched projects, which is now available for purchase through the partnership with Zepto.
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