HoABL’s Vision: Transforming Real Estate with Transparency and Digital Sales
House of Abhinandan Lodha (HoABL) aims to revolutionize the real estate sector by focusing on transparency, digital sales, and premiumization, targeting a revenue of ₹10,000 crore by FY30.
Real EstateTransparencyDigital SalesLand OwnershipReal Estate InvestmentReal EstateSep 19, 2025
Recounting his journey, Lodha explained how his entrepreneurial spirit first flourished in 2015 when he founded Tomorrow Capital, a private equity firm he led until 2021. The real estate story, however, began almost by chance during the pandemic. “It was the peak of Covid and, by luck, my friend and I owned a large parcel of land in Dapoli,” he said. Instead of selling it conventionally, Lodha decided to try a digital-first approach. The result was astounding: a 100-acre project sold out in just four weeks, demonstrating the strong demand for transparent, technology-enabled land ownership.
HoABL was built on three core pillars: governance, premiumisation, and transparency. “We are probably Asia’s only non-physical real estate business. None of our customers have visited our office or even the sites. Everything is done across a screen,” Lodha emphasized. To date, the company has sold over 7,000 plots through this innovative model.
Lodha’s strategy involves identifying locations where state and central infrastructure projects are driving growth beyond national averages. “The real value in land happens when you are at the fringe of a city, just three to five years away from boundary changes and urbanisation,” he explained. Currently, HoABL has identified 48 locations, including Ayodhya, Varanasi, Shimla, and Goa, for potential development.
When discussing land as an asset class, Lodha pointed to its historical resilience: “Across real estate cycles, land over a 10-year period gives you a 20%+ compounding return. You need to buy with a 10-year horizon in mind.” To mitigate risks, HoABL underwrites title, approvals, possession, and liquidity challenges on behalf of buyers.
A scion of the Lodha family who branched out independently in 2020, Lodha has since amassed over 500 acres across the country. HoABL has partnered with HDFC Capital in a ₹1,500 crore joint venture for low-rise expansions and is diversifying into vertical developments with a ₹2,500 crore pipeline across 3.1 million sq ft in Mumbai’s Marine Lines, Chowpatty, and Naigaon. These projects are scheduled to launch in Q2 FY26 and complete by 2030.
The company has also garnered high-profile endorsements, with Amitabh Bachchan recently acquiring a plot in Ayodhya’s The Sarayu, and actor Kriti Sanon investing in Sol de Alibaug. These investments reinforce confidence in HoABL’s heritage-driven approach.
Looking ahead, Lodha set an ambitious target: revenues of ₹10,000 crore by FY30, growing at a 30% CAGR, driven by online sales and AI-enabled site selections. He also called for policy reforms such as streamlined land acquisition and green incentives to address India’s housing deficit under the Viksit Bharat 2047 initiative.
HoABL’s innovative approach and strategic vision are poised to redefine the real estate market, making land ownership more accessible and transparent for millions of Indians.
Frequently Asked Questions
What is the core vision of House of Abhinandan Lodha (HoABL)?
HoABL’s core vision is to transform the real estate sector by focusing on transparency, digital sales, and premiumization, making land ownership more accessible and transparent for Indians.
How did HoABL start its journey in real estate?
HoABL’s real estate journey began almost by chance during the pandemic when Abhinandan Lodha and his friend owned a large parcel of land in Dapoli. They decided to try a digital-first approach, which proved highly successful with a 100-acre project selling out in just four weeks.
What are the three pillars of HoABL’s business model?
The three pillars of HoABL’s business model are governance, premiumisation, and transparency. These pillars ensure that the company operates with high standards and provides a seamless, digital experience to its customers.
What is HoABL’s strategy for identifying potential locations?
HoABL identifies locations where state and central infrastructure projects are driving growth beyond national averages. They focus on areas that are at the fringe of a city and are expected to see boundary changes and urbanization within three to five years.
What is HoABL’s revenue target by FY30?
HoABL aims to achieve revenues of ₹10,000 crore by FY30, growing at a 30% CAGR, driven by online sales and AI-enabled site selections.
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