Homebuyers Increasingly Opt for Premium Homes as Sub-₹1 Crore Sales Plummet 32% in Q1 2025

The residential real estate market is witnessing a significant shift in buyer preferences, with a notable decrease in demand for homes priced under ₹1 crore and a surge in interest for premium properties.

Real EstateHome SalesPremium HomesHousing MarketEconomic TrendsReal Estate NewsApr 24, 2025

Homebuyers Increasingly Opt for Premium Homes as Sub-₹1 Crore Sales Plummet 32% in Q1 2025
Real Estate News:The residential real estate market in India is undergoing a significant transformation, driven by a shift in buyer preferences. According to the latest data from the National Real Estate Association (NREA), sales of homes priced under ₹1 crore have plummeted by 32% in the first quarter of 2025. This decline is particularly stark when compared to the robust growth in the premium segment, where homes priced above ₹1 crore are seeing a surge in demand.

This trend is a clear indication of a changing market dynamic, where homebuyers are increasingly looking for higher-quality, amenity-rich properties that offer more value and better living conditions. The reasons behind this shift are multifaceted, ranging from economic factors to lifestyle preferences.

One of the primary drivers of this trend is the improvement in economic conditions. As incomes rise and financial stability increases, more homebuyers are in a position to afford premium properties. Additionally, the increasing availability of home loans with competitive interest rates is making it easier for buyers to consider properties in the higher price range.

Another factor contributing to this shift is the desire for better living standards. Homebuyers are no longer content with basic amenities and are willing to pay a premium for homes that offer modern conveniences, such as smart home technology, green spaces, and proximity to essential services like schools and hospitals.

The real estate sector has also responded to this demand by developing more high-end projects that cater to these preferences. Developers are increasingly focusing on integrating eco-friendly features, advanced security systems, and community amenities to attract buyers. This has led to a proliferation of luxury residential complexes in major cities across the country.

However, the decline in sales of sub-₹1 crore homes is raising concerns among some market analysts. They argue that this trend could exacerbate the existing housing affordability crisis, particularly for first-time homebuyers and middle-income families. To address this issue, there are calls for policymakers to implement measures that can help bring down the cost of affordable housing and make it more accessible to a broader segment of the population.

Despite these challenges, the overall real estate market remains optimistic about the future. Experts predict that the premium segment will continue to grow, driven by the increasing number of high-net-worth individuals and the growing demand for quality living. They also emphasize the importance of maintaining a balanced market that caters to the needs of all segments, from first-time buyers to luxury home seekers.

In conclusion, the shift in buyer preferences from sub-₹1 crore homes to premium properties is a clear reflection of changing economic and lifestyle trends. While this trend presents opportunities for developers and investors, it also highlights the need for a comprehensive approach to housing policy that ensures affordability and accessibility for all homebuyers.

Frequently Asked Questions

What is the primary reason for the decline in sales of sub-₹1 crore homes?

The primary reason for the decline in sales of sub-₹1 crore homes is a shift in buyer preferences towards higher-quality, amenity-rich properties, driven by improved economic conditions and a desire for better living standards.

How are real estate developers responding to the demand for premium homes?

Real estate developers are responding to the demand for premium homes by developing more high-end projects that integrate eco-friendly features, advanced security systems, and community amenities to attract buyers.

What concerns are raised about the decline in sales of sub-₹1 crore homes?

The decline in sales of sub-₹1 crore homes is raising concerns about the potential exacerbation of the housing affordability crisis, particularly for first-time homebuyers and middle-income families.

What measures are suggested to address the housing affordability crisis?

There are calls for policymakers to implement measures that can help bring down the cost of affordable housing and make it more accessible to a broader segment of the population, such as subsidies and incentives for developers.

What is the outlook for the premium segment of the real estate market?

Experts predict that the premium segment of the real estate market will continue to grow, driven by the increasing number of high-net-worth individuals and the growing demand for quality living.

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